McDonald's Focuses on Value to Boost Sales

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McDonald's reported strong global same-store sales growth of 5.7% in the fourth quarter of 2026, beating Wall Street expectations. The company's focus on value offerings, including discounted combo meals and the return of popular items like Snack Wraps, helped drive increased traffic, particularly from customers with lower household incomes. McDonald's revenue and earnings also topped analysts' forecasts for the quarter.

Why it matters

McDonald's strategy of emphasizing value and affordability appears to be paying off, as the company works to win back customers, especially those with lower incomes, who had been visiting less frequently in recent years. This shift in focus underscores the importance of value perceptions for fast-food chains as they navigate economic conditions and changing consumer preferences.

The details

McDonald's cut prices on some U.S. combo meals in September 2026, building on earlier value-focused initiatives like the McValue menu. The return of popular items like Snack Wraps for $2.99 also helped improve value perceptions. The company also boosted U.S. traffic with limited-time offers, including the return of its Monopoly game in October and a Grinch-themed meal in December.

• McDonald's cut prices on some U.S. combo meals in September 2026.
• McDonald's Snack Wraps returned to menus in July 2026 for $2.99.
• McDonald's Monopoly game promotion returned in October 2026.
• McDonald's offered a Grinch-themed meal in December 2026.