Illinois Ranks Among Least Romantic States for Valentine's Day

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A new study from Hard Rock Bet has ranked Illinois as the fourth most anti-Valentine's Day state in the country. The report cites factors like high monthly Google searches for anti-Valentine's terms, a large number of divorce lawyers, a high percentage of unmarried residents, and a significant share of negative social media posts about the holiday as contributing to Illinois' lack of romantic spirit.

Why it matters

As one of the least romantic states, Illinois may struggle to capture the magic of Valentine's Day, which could impact local businesses and events catered towards couples. However, the findings also suggest an opportunity for the state to embrace more anti-Valentine's Day activities and cater to singles who may feel left out of the holiday.

The details

The Hard Rock Bet report analyzed four key metrics to determine the states with the most anti-Valentine's Day sentiment: monthly Google searches for negative Valentine's Day terms, the number of divorce lawyers, the percentage of unmarried residents, and the share of negative social media posts about the holiday. Illinois ranked fourth overall, behind California, New York, and Florida. Georgia rounded out the top five least romantic states.

• The Hard Rock Bet report was published on February 11, 2026.

What’s next

The findings from the Hard Rock Bet report could prompt local businesses and event organizers in Illinois to rethink their Valentine's Day strategies, potentially offering more anti-Valentine's Day themed activities and promotions to cater to the state's less romantic population.