A. Lange & Söhne Opens Boutique in Chicago's Iconic Tribune Tower

The German watchmaker's new store in the landmark building underscores its commitment to global expansion.

Published on Feb. 11, 2026

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A. Lange & Söhne has opened a new boutique in Chicago, located within the iconic Tribune Tower. The 1,409-square-foot space features three client seating areas, including two private lounges, and allows visitors to explore the brand's technical achievements and watchmaking artistry. The boutique's design aims to provide an 'exclusive and intimate experience' for customers.

Why it matters

The opening of the Chicago boutique marks an important milestone for A. Lange & Söhne's retail network in the Americas. The brand sees Chicago as a world-class destination for watch enthusiasts and hopes to invite them to discover its commitment to precision, tradition, and timeless elegance.

The details

The new A. Lange & Söhne boutique is located at 435 North Michigan Avenue, within the landmark Tribune Tower. The 36-story Neo-Gothic skyscraper was once the headquarters of the Chicago Tribune newspaper. Recently converted into luxury residences and retail space, the 101-year-old building is one of Chicago's most architecturally significant structures.

  • A. Lange & Söhne opened the new Chicago boutique on February 11, 2026.

The players

A. Lange & Söhne

A German watchmaker based in Glashütte, known for its high-quality, precision timepieces.

Tribune Tower

A 36-story Neo-Gothic skyscraper in Chicago that was once the headquarters of the Chicago Tribune newspaper. The building has been converted into luxury residences and retail space.

Wilhelm Schmid

The CEO of A. Lange & Söhne.

Charles Langlois

The brand president for A. Lange & Söhne in the Americas.

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What they’re saying

“Each timepiece in our collection reflects a familial bond between our watchmakers and collectors, one that is best experienced by putting a Lange watch in one's hands and on one's wrist.”

— Wilhelm Schmid, CEO, A. Lange & Söhne (A. Lange & Söhne)

“We're thrilled to make the historic Tribune Tower our home in Chicago, and the opening of our new boutique marks an important milestone for our retail network in the Americas.”

— Charles Langlois, Brand President, Americas, A. Lange & Söhne (A. Lange & Söhne)

What’s next

The new A. Lange & Söhne boutique in Chicago's Tribune Tower is expected to attract watch enthusiasts from across the Midwest and solidify the brand's presence in the American market.

The takeaway

The opening of the A. Lange & Söhne boutique in the iconic Tribune Tower underscores the brand's commitment to global expansion and its desire to share its watchmaking expertise and heritage with customers in key markets like Chicago.