Augment Launches Freight-Native Knowledge Hub to Preserve Operational Know-How

Knowledge Hub is designed to turn scattered tribal knowledge into execution-ready intelligence and help logistics teams make faster, more consistent decisions.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

Augment, an AI productivity platform focused on logistics operations, has rolled out Knowledge Hub, a new platform designed to capture and operationalize the institutional knowledge that keeps freight moving day to day. Knowledge Hub is aimed at preserving critical operational know-how for fleets that lives in emails, spreadsheets, disconnected systems, or in the heads of a handful of experienced operators, ensuring that knowledge doesn't get lost when those people are unavailable or leave the organization.

Why it matters

For large freight operations, the ability to standardize decision-making without slowing execution is a major benefit. Knowledge Hub is designed to preserve carrier preferences, escalation paths, and exception-handling rules even as teams grow or change, reducing operational friction, improving consistency across teams, and lowering the overall cost to serve by ensuring decisions are informed by past experience and not guesswork.

The details

Knowledge Hub unifies operational data, policies, past decisions, and workflows, then surfaces that information at the moment decisions are made. Rather than functioning as a traditional document repository or generic AI chatbot, Knowledge Hub is built to support execution, providing context-aware answers within TMS workflows, customer and carrier portals, email, chat, and collaboration tools. The system uses the same freight-native intelligence layer that powers Augment's AI assistant, Augie, making that intelligence persistent across the organization rather than dependent on individual users.

  • Knowledge Hub was rolled out in February 2026.

The players

Augment

An AI productivity platform focused on logistics operations that has rolled out the Knowledge Hub platform.

Jim Hanselmann

The vice president of TM innovation at NFI, who says that before Knowledge Hub, too many operational questions depended on knowing who to ask, but now their teams can get clear, consistent answers to SOP and policy questions instantly without interrupting senior operators.

Got photos? Submit your photos here. ›

What they’re saying

“We built Knowledge Hub to capture the know-how of a company's strongest operators and make it instantly available to everyone in the business. Instead of losing critical context when people change roles or leave, that knowledge compounds over time—getting more valuable with every decision and every load.”

— Harish Abbott, Co-founder and CEO of Augment

“Before Knowledge Hub, too many operational questions depended on knowing who to ask. Now our teams can get clear, consistent answers to SOP and policy questions instantly—without interrupting senior operators.”

— Jim Hanselmann, Vice President of TM Innovation at NFI

What’s next

Knowledge Hub is available now to Augment customers, with controls that allow organizations to determine which data sources are connected, who has access, and where insights appear across daily workflows.

The takeaway

Knowledge Hub is designed to preserve critical operational know-how for freight companies, ensuring that institutional knowledge doesn't get lost when experienced employees leave the organization. By unifying operational data, policies, past decisions, and workflows, Knowledge Hub provides context-aware answers to help logistics teams make faster, more consistent decisions.