Brookfield Zoo Pledges Support for Polar Bear Conservation

Chicago zoo joins global Reverse the Red Day movement to raise awareness of endangered species.

Published on Feb. 6, 2026

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Brookfield Zoo in Chicago has announced its support for polar bear conservation efforts as part of the annual Reverse the Red Day on February 7th. The global initiative aims to raise awareness about endangered species and highlight ongoing conservation work.

Why it matters

Polar bears are a highly visible symbol of the threats posed by climate change, with melting Arctic sea ice destroying their natural habitat. Brookfield Zoo's participation in Reverse the Red Day helps draw attention to this critical environmental issue and the need for greater conservation efforts.

The details

Reverse the Red Day is a worldwide movement that takes place each year on February 7th. The event focuses on reversing biodiversity loss by educating the public about endangered species and showcasing the work of conservation organizations. As part of its involvement, Brookfield Zoo will be hosting special exhibits, talks, and activities to engage visitors and inspire them to support polar bear protection.

  • Reverse the Red Day is celebrated annually on February 7th.

The players

Brookfield Zoo

A renowned zoo located in the Chicago metropolitan area that is home to a variety of animal species and supports conservation efforts.

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What’s next

Brookfield Zoo plans to continue its participation in Reverse the Red Day in the coming years, expanding its programming and outreach to further raise awareness about polar bear conservation.

The takeaway

Brookfield Zoo's support for Reverse the Red Day demonstrates the important role that zoos and other educational institutions can play in highlighting the plight of endangered species and inspiring the public to take action to protect the environment.