Product Ventures and COHO Creative Merge to Form WovenWorks™

New unified brand identity marks the culmination of a multiyear transformation for the packaging design and innovation company.

Feb. 3, 2026 at 4:31pm

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Product Ventures Holdings (PVH) has announced the official launch of WovenWorks™, the new unified brand identity for the company previously known as PV&COHO (Product Ventures & COHO Creative). The rebrand marks the culmination of a multiyear transformation following the acquisition of Product Ventures by Sean Bisceglia and his investors in July 2024, and the subsequent acquisition of COHO Creative in March 2025.

Why it matters

The merger of Product Ventures and COHO Creative brings together two highly complementary organizations, combining Product Ventures' expertise in industrial design, engineering, packaging structure, prototyping, and consumer learning with COHO Creative's strengths in brand strategy, design, and visual identity. The new WovenWorks™ brand represents the company's mission to elevate the consumer experience by uniting every strand of the packaging journey into a continuous, collaborative thread.

The details

As WovenWorks™, the integrated organization is purpose-built to reshape how brand packaging is created, experienced, and brought to market. Unlike traditional agencies that hand off work between siloed teams, WovenWorks™ integrates insights, strategy, structure, graphics, engineering, testing, and production, all under one roof. This approach eliminates inefficiencies, accelerates speed to market, and strengthens brand impact across every touchpoint.

  • Product Ventures was acquired by Sean Bisceglia and his investors in July 2024.
  • COHO Creative was acquired by Product Ventures in March 2025.
  • The WovenWorks™ brand was officially launched on February 3, 2026.

The players

Sean Bisceglia

CEO of WovenWorks™.

Angelique Bellmer Krembs

Former Regional CMO for PepsiCo Beverages, co-founder of The Band of Sisters, and co-author of "You Should Smile More: How to Dismantle Gender Bias in the Workplace".

John Gleason

Founder and president of A Better View Strategic Consulting, and former Procter & Gamble executive.

Product Ventures Holdings (PVH)

The parent company that acquired Product Ventures and COHO Creative.

COHO Creative

The creative agency that was acquired by Product Ventures in March 2025.

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What they’re saying

“Our company has transformed dramatically over the past year, and the integration is now complete. This new name captures not just who we are today, but who we're becoming. We've unified decades of expertise across brand strategy, design, structure, engineering, prototyping, and consumer insights to help clients move faster, work smarter, and win in market.”

— Sean Bisceglia, CEO of WovenWorks™ (prweb.com)

“This rebrand unifies two essential factors in effective brand building. Product Ventures' legacy of packaging innovation combined with COHO's expertise in brand strategy and creative delivers what every brand needs to win at shelf. WovenWorks™ highlights the conviction that packaging is more than just a vessel, and understands how every strand of the packaging journey matters to deliver brand-building results.”

— Angelique Bellmer Krembs, Former Regional CMO for PepsiCo Beverages, co-founder of The Band of Sisters, and co-author of "You Should Smile More: How to Dismantle Gender Bias in the Workplace" (prweb.com)

“What matters most to clients is getting to meaningful business outcomes faster. By aligning structural innovation, brand thinking, and execution, WovenWorks™ helps brands unlock momentum that would otherwise be lost in handoffs and delays.”

— John Gleason, Founder and president of A Better View Strategic Consulting, and former Procter & Gamble executive (prweb.com)

What’s next

The newly formed WovenWorks™ company will continue to integrate its services and expertise to provide a seamless packaging design and innovation experience for its clients.

The takeaway

The merger of Product Ventures and COHO Creative into the new WovenWorks™ brand represents a significant milestone in the packaging design industry, bringing together complementary capabilities to deliver a more holistic and efficient approach to brand packaging development.