Kraft Debuts High Protein Cheese Sticks

New Kraft Natural Cheese Protein Sticks offer 17g of protein per serving.

Feb. 3, 2026 at 8:31am

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Kraft Natural Cheese, a leading brand in the cheese industry, has announced the launch of Kraft Natural Cheese Protein Cheese Sticks. The new cheese snack is designed to meet growing consumer demand for convenient, protein-enhanced options, with each stick delivering 17 grams of protein per serving and containing 50% less fat than Kraft's traditional Mild Cheddar and Pepper Jack varieties.

Why it matters

The launch of Kraft's new high-protein cheese sticks reflects the increasing consumer demand for healthier, protein-rich snack options that can be easily incorporated into daily routines. As more people seek out convenient, on-the-go snacks that fuel their active lifestyles, Kraft's new offering aims to provide a familiar cheese stick format with an added nutritional boost.

The details

The new Kraft Natural Cheese Protein Sticks are available in two classic varieties - Mild Cheddar and Pepper Jack. In addition to the 17 grams of protein per serving, the sticks contain 50% less fat than Kraft's traditional cheese stick options. The protein-packed snacks are designed for versatility, making them suitable for lunchboxes, workday snacking, and pre or post-workout fuel, both at home and on the go.

  • Kraft Natural Cheese Protein Sticks are now available at select retailers, including Target, Publix, Food Lion, Hy-Vee, ShopRite, Meijer and Amazon Fresh.
  • Additional retailers are expected to carry the new protein cheese sticks in the coming months.

The players

Kraft Natural Cheese

A leading brand in the cheese industry, delivering exceptional quality and flavor for snack and mealtimes.

Amanda Vaal

Director of Brand Marketing at Lactalis Heritage Dairy, a division of Lactalis USA.

Lactalis USA

Committed to enriching lives by producing nutritious and great-tasting dairy products, with a portfolio of beloved dairy brands in the United States.

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What they’re saying

“Today's consumers want snacks that work as hard as they do, in an approachable format that's easy for them to incorporate into their daily routines. Our new Kraft Natural Cheese Protein Sticks meets these needs, by delivering familiar taste people love in a traditional cheese stick and 17g of protein per serving to keep consumers energized and ready for anything.”

— Amanda Vaal, Director of Brand Marketing at Lactalis Heritage Dairy (businesswire.com)

What’s next

The new Kraft Natural Cheese Protein Sticks are expected to become available at additional retailers in the coming months, providing more consumers with access to the protein-packed cheese snack.

The takeaway

Kraft's launch of high-protein cheese sticks reflects the growing consumer demand for convenient, nutritious snack options that can fuel active lifestyles. By offering a familiar cheese stick format with a protein boost, Kraft is positioning its new product to meet the evolving snacking preferences of health-conscious consumers.