Cars.com Launches New Tech Solutions to Help Dealers Boost Profits

Leading automotive marketplace unveils AI-powered video ads, market expansion tools, and integrated wholesale options to drive dealer growth.

Jan. 29, 2026 at 6:47am

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Cars.com Inc. (NYSE: CARS) announced a suite of new technology and advertising solutions for its dealer customers, including AI-powered video ads, market expansion tools to reach more shoppers, and integrated wholesale options to help dealers source and move inventory. The company says these new offerings are designed to drive efficient growth and profitability for its dealer partners.

Why it matters

As the leading car shopping marketplace, Cars.com is leveraging its vast consumer data and technology capabilities to provide its dealer customers with powerful new tools to boost sales and profitability. These solutions aim to help dealers better target in-market shoppers, expand their reach beyond local markets, and efficiently manage their used car inventory - all critical priorities for dealers in the current automotive retail environment.

The details

The new Cars.com solutions include an AI-powered video ad creator that can generate VIN-specific video ads to showcase a dealer's full inventory, a "Market Area Expansion" tool that enables dealers to showcase inventory and offer shipping to shoppers outside their local market, and deeper integrations with Cars Commerce's wholesale solutions AccuTrade and DealerClub to help dealers source and move aging inventory. Cars.com is also launching a new consolidated reporting platform called the "Cars Commerce Hub" to provide dealers with enhanced market insights and performance data across the company's suite of products.

  • Cars.com will showcase the new solutions at the National Automobile Dealers Association (NADA) Conference on February 4-6, 2026 in Las Vegas.

The players

Cars.com Inc.

The No. 1 most recognized automotive marketplace, headquartered in Chicago and empowering shoppers with data, resources and digital tools to make informed buying decisions.

Lisa Gosselin

Chief Commercial Officer for Cars.com Inc.

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What they’re saying

“We are not just driving traffic; we are driving profit for our dealer partners.”

— Lisa Gosselin, Chief Commercial Officer (Cars.com Inc.)

The takeaway

By providing dealers with AI-powered video ads, market expansion tools, and integrated wholesale solutions, Cars.com is leveraging its industry-leading data and technology to help its dealer partners boost sales, move inventory, and grow their businesses more efficiently and profitably.