MatchWornShirt Partners with Chicago Bulls for Digital Auctions

New deal brings game-worn jerseys and memorabilia to NBA fans worldwide.

Jan. 28, 2026 at 7:15pm

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MatchWornShirt, a platform known for hosting digital auctions of game-worn soccer jerseys, has signed a multi-year agreement to become the Official Digital Auction Partner of the Chicago Bulls. This marks MatchWornShirt's first NBA partnership as it expands into the U.S. market. Fans can now bid on Bulls game-worn jerseys, warm-up gear, and other items in real-time as games unfold, with rapid fulfillment and digital authentication through MatchWornShirt's proprietary 'Fabricks' system.

Why it matters

The partnership allows MatchWornShirt to tap into the massive U.S. sports memorabilia market, bringing its model of live, digitally-verified auctions to NBA fans. For the Bulls, it provides a new way to engage their global fanbase and offer exclusive access to authentic, game-used merchandise.

The details

MatchWornShirt's auctions begin at tip-off, allowing collectors to track items as they are worn on the court, then shipped shortly after the final buzzer in premium packaging. The platform uses an NFC-enabled 'Fabricks' system to embed a digital certificate of authenticity with verified game data onto each jersey. This information is permanently recorded on the blockchain, ensuring traceability.

  • MatchWornShirt and the Chicago Bulls announced their partnership on January 29, 2026.

The players

MatchWornShirt

A platform that hosts digital auctions of game-worn jerseys and memorabilia, primarily focused on global soccer but now expanding into the NBA with this Chicago Bulls partnership.

Chicago Bulls

One of the most recognizable franchises in the NBA, the Chicago Bulls are the first team to partner with MatchWornShirt for its digital auction platform.

Bob Zonderwijk

The founder of MatchWornShirt, who cited the Bulls' global recognition and merchandising history as key factors in selecting them as the company's first NBA partner.

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What they’re saying

“The USA is the most developed collector market in the world, so it's only natural to expand to the U.S.”

— Bob Zonderwijk, Founder, MatchWornShirt (Sporting News)

What’s next

MatchWornShirt plans to continue expanding its digital auction platform to other NBA teams following the successful launch of its partnership with the Chicago Bulls.

The takeaway

This partnership represents a significant step for MatchWornShirt as it brings its model of live, digitally-verified sports memorabilia auctions to the massive U.S. market through a deal with one of the NBA's most iconic franchises. It provides Bulls fans with a new way to access authentic, game-used merchandise while also opening up the team's global fanbase to MatchWornShirt's unique auction experience.