United Center to Offer THC-Infused Beverages, a First for Major U.S. Arenas

Chicago venue partners with local brands Señorita and RHYTHM to sell hemp-derived THC drinks to fans 21 and older.

Jan. 27, 2026 at 12:15pm

Got story updates? Submit your updates here. ›

The United Center in Chicago has announced a multi-year partnership with local brands Señorita and RHYTHM to offer hemp-derived THC beverages at most concerts and live events starting in early February 2026. This marks the first time a major U.S. sports and entertainment arena will sell THC drinks to guests 21 and older.

Why it matters

The move reflects the growing demand for nonalcoholic alternatives at live events, as consumer preferences continue to evolve. It also highlights the increasing mainstream acceptance and availability of cannabis-infused products, even in highly regulated venues.

The details

The initial lineup of 5-milligram hemp-derived THC drinks will include three cocktail-inspired flavors from Señorita - Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma - as well as a sativa-style beverage with mandarin orange flavor and caffeine from RHYTHM. The beverages will be available at multiple locations throughout the venue, including bars, grab-and-go stations, and a branded mobile bar.

  • The rollout will officially begin in early February 2026.
  • The first two concerts featuring the new THC drinks will be the New Edition Way Tour on Feb. 4 and the Life is a Highway Tour on Feb. 6.

The players

United Center

A major sports and entertainment arena located in Chicago, Illinois.

Señorita

A Chicago-based brand that will offer three cocktail-inspired THC-infused beverage flavors for the United Center.

RHYTHM

A Chicago-based brand that will offer a sativa-style THC-infused beverage with mandarin orange flavor and caffeine for the United Center.

Joe Myhra

The Chief Operating Officer of the United Center.

Got photos? Submit your photos here. ›

What they’re saying

“This partnership reflects how consumer preferences are evolving.”

— Joe Myhra, Chief Operating Officer, United Center (fox32chicago.com)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The United Center's move to offer THC-infused beverages marks a significant milestone in the mainstream acceptance and availability of cannabis products, even in highly regulated venues. This reflects the evolving preferences of consumers and the growing demand for nonalcoholic alternatives at live events.