Grubhub to air first Super Bowl ad directed by Yorgos Lanthimos

The food delivery service's Big Game debut aims to 'fundamentally change what people expect from delivery'.

Jan. 27, 2026 at 10:55am

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Grubhub, the Chicago-based food delivery company, announced it will air its first-ever Super Bowl commercial during the upcoming Big Game broadcast on February 8th. The 30-second spot was directed by acclaimed Greek filmmaker Yorgos Lanthimos and is part of Grubhub's efforts to reset its brand and gain ground on market leaders DoorDash and Uber Eats.

Why it matters

Grubhub is making a major marketing push with its Super Bowl debut, betting big on national exposure to boost its brand recognition and potentially win back market share from competitors. The company has struggled in recent years, being acquired at a steep discount after a pandemic-fueled spike in revenues. This ad represents a high-stakes gamble to revitalize the Grubhub name.

The details

Grubhub released a 15-second teaser of the ad, which features a dining table with various food trays as an announcer delivers the mangled idiom 'this February, one food delivery app will finally put their mouth where their money is.' The full 30-second spot is expected to resolve the mystery of what is being served. Grubhub has partnered with acclaimed Greek director Yorgos Lanthimos, known for his absurdist films, to create the commercial, which the company says will 'address the category's biggest pain point through a bold, cinematic lens.'

  • The Super Bowl LX broadcast will take place on February 8, 2026.
  • Grubhub released a 15-second teaser of the ad on January 27, 2026.

The players

Grubhub

A Chicago-based food delivery service that was acquired by Wonder Group Inc. in 2025 after struggling to keep up with market leaders DoorDash and Uber Eats.

Yorgos Lanthimos

An acclaimed Greek film director known for his absurdist and unconventional style, who is making his Super Bowl advertising debut with the Grubhub commercial.

Marnie Kain

The vice president of brand for Grubhub, who stated that the company's Super Bowl debut 'isn't just an ad—it's a reset for the Grubhub brand.'

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What they’re saying

“Our Super Bowl debut isn't just an ad—it's a reset for the Grubhub brand.”

— Marnie Kain, Vice President of Brand, Grubhub (Chicago Tribune)

“We've partnered with acclaimed director Yorgos Lanthimos to address the category's biggest pain point through a bold, cinematic lens. This teaser is the first step in a broader ambition to fundamentally change what people expect from delivery.”

— Marnie Kain, Vice President of Brand, Grubhub (Chicago Tribune)

What’s next

The full 30-second Grubhub Super Bowl ad will air during the Big Game broadcast on February 8, 2026, revealing what is being served on the dining table featured in the teaser.

The takeaway

Grubhub's high-profile Super Bowl ad debut, directed by the acclaimed Yorgos Lanthimos, represents a bold marketing gambit to revive the brand and regain ground against industry leaders. The company is betting big on national exposure and a cinematic, unconventional approach to 'fundamentally change what people expect from delivery.'