ALDI U.S. Launches Redesigned Website, App Powered By Instacart

The enhanced digital experience offers personalized product recommendations, improved product discovery and shoppable recipes for meal planning.

Mar. 30, 2026 at 2:20pm

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A high-end, photorealistic studio still-life photograph featuring a clean, monochromatic background with a carefully arranged set of premium grocery items, such as a glass bottle of olive oil, a bundle of fresh herbs, and a wooden cutting board, lit dramatically to create deep shadows and highlight the textures and materials, conveying a sense of quality and craftsmanship.ALDI's revamped digital experience, powered by Instacart, aims to deliver a more personalized and convenient online grocery shopping journey for customers.Batavia Today

ALDI U.S. and Instacart have launched a redesigned ALDI website at aldi.us and an updated mobile app, powered by Instacart's Storefront Pro enterprise commerce platform and fulfillment solutions. The partnership delivers value with a revamped app and website, enabling convenient grocery shopping for customers.

Why it matters

The new ALDI digital experience aims to enhance the retailer's value proposition by providing customers with a more personalized and convenient online shopping journey. As customers increasingly demand flexibility in how they access groceries, this partnership allows ALDI to scale its digital offerings while preserving its brand identity.

The details

The enhanced digital experience offers personalized product recommendations, improved product discovery and shoppable recipes for meal planning. Instacart first began powering fulfillment for ALDI U.S. in 2019 and is now the retailer's exclusive fulfillment partner across the website and app, providing delivery and curbside pickup in as fast as an hour.

  • ALDI and Instacart first partnered in 2017 to offer same-day delivery through the Instacart Marketplace.
  • In 2024, the companies expanded their partnership to include Instacart's Connected Stores technologies across ALDI South Group stores in the U.S.
  • The new ALDI website and app are available now across the United States.

The players

ALDI U.S.

America's fastest-growing grocer, operating more than 2,600 stores nationwide.

Instacart

A leading grocery delivery and pickup platform that partners with more than 2,200 retail banners representing nearly 100,000 stores across North America.

Ryan Hamburger

VP of commercial partnerships at Instacart.

Dave Rinaldo

Chief operating officer at ALDI U.S.

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What they’re saying

“ALDI is known for offering their customers incredible value, and we're proud to partner with them to make sure that value translates into their digital experience.”

— Ryan Hamburger, VP of commercial partnerships at Instacart

“Shoppers define value in more ways than one – often by saving both time and money. As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.”

— Dave Rinaldo, Chief operating officer at ALDI U.S.

What’s next

The new ALDI website and app are available now across the United States. Customers can visit aldi.us or download the ALDI mobile app for iOS and Android.

The takeaway

This partnership between ALDI and Instacart demonstrates the growing importance of omnichannel grocery experiences, as retailers strive to offer customers more flexibility, personalization, and convenience in how they access and purchase their groceries.