New Middle Eastern Market Opens in Twin Falls

Market Sahara brings hard-to-find spices, snacks, and ingredients to the Magic Valley

Published on Feb. 28, 2026

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A new specialty grocery store called Market Sahara has opened in Twin Falls, Idaho, catering to the growing Middle Eastern population in the region. The store offers a wide selection of Middle Eastern foods, spices, candies, and drinks that were previously difficult to find locally, allowing residents to shop for these items without having to travel to larger cities like Boise or Salt Lake City.

Why it matters

The opening of Market Sahara represents an important addition to the diverse food landscape in the Magic Valley, providing access to culturally-specific ingredients and products that cater to the needs of the local Middle Eastern community. It also speaks to the evolving demographics and changing consumer preferences in the region.

The details

Market Sahara is located at 600 Main Avenue North in Twin Falls, in the former space of Sweet T's restaurant. The store is open 9 AM to 9 PM Monday through Friday, and 9 AM to 7 PM on weekends. In addition to a wide selection of Middle Eastern foods, spices, candies, and drinks, the store plans to eventually add seating and a lunch/dinner area so customers can eat on-site. The owner says the market was opened to serve the needs of their friends and family who previously had to order specialty items online or travel to larger cities to find them.

  • Market Sahara opened in October 2025.

The players

Market Sahara

A new specialty grocery store in Twin Falls, Idaho that caters to the Middle Eastern population in the Magic Valley region, offering hard-to-find Middle Eastern foods, spices, candies, and drinks.

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What they’re saying

“Their friends and family didn't have anywhere in town to get the food and spices they wanted, and the market allows them to do so without having to order online or go to Boise or Salt Lake City.”

— Market Sahara Owner (wearetwinfalls.com)

What’s next

The store plans to add seating and a lunch/dinner area in the future, allowing customers to eat on-site.

The takeaway

The opening of Market Sahara represents an important step in serving the diverse food needs of the growing Middle Eastern population in the Magic Valley, providing access to hard-to-find cultural ingredients and products locally.