Idaho Falls to Host Third Annual Professional Bull Riding Velocity Tour Event

The two-day PBR competition at the Mountain America Center will feature 35 top bull riders from across the country vying for a spot in the world finals.

Apr. 5, 2026 at 5:12pm

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Teton Auto Group is gearing up to host the third annual Professional Bull Riding (PBR) Velocity Tour event in Idaho Falls on April 10-11. The two-day competition at the Mountain America Center will feature 35 of the best bull riders in the country competing for a chance to advance to the PBR World Finals in Corpus Christi, Texas in May. Event producer Adam Libby promises 'tons of entertainment' and says there won't be a bad seat in the house, while competitor Mason Taylor describes PBR as 'the last gladiator sport on earth'.

Why it matters

The growing popularity of cowboy culture and western-themed TV shows like 'Yellowstone' has helped reignite interest in rodeo events like PBR. This annual Idaho Falls competition is an opportunity for local fans to experience the excitement of this unique 'man vs. beast' sport and cheer on some of the top riders in the country.

The details

The PBR Velocity Tour event in Idaho Falls will feature two rounds of competition on Friday night, April 10, followed by a final round on Saturday, April 11. The top riders from this event will advance to the PBR World Finals in Corpus Christi, Texas in May. Event producer Adam Libby says the 35 bull riders competing are 'some of the best guys in the world' and promises 'tons of entertainment' for spectators. Competitor Mason Taylor, who has qualified for the PBR World Finals multiple times, says the key to preparing for these events is getting on as many real bulls as possible to develop 'muscle memory and repetition'.

  • The PBR Velocity Tour event in Idaho Falls will take place on April 10-11, 2026.
  • The PBR World Finals in Corpus Christi, Texas will be held in May 2026.

The players

Adam Libby

The event producer for the PBR Velocity Tour event in Idaho Falls.

Mason Taylor

A Texas-based bull rider who has competed in the PBR World Finals multiple times and will be a contestant in the Idaho Falls competition.

Teton Auto Group

The sponsor and organizer of the third annual PBR Velocity Tour event in Idaho Falls.

Mountain America Center

The venue hosting the PBR Velocity Tour event in Idaho Falls.

PBR (Professional Bull Riders)

The organization that oversees the Velocity Tour and World Finals competitions.

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What they’re saying

“'It's something you don't see everywhere because these are some of the best guys in the world at this event. The bulls are coming, the boys are coming to have a good time! There's not a bad seat in the house.'”

— Adam Libby, Event producer

“'The only way you can prepare yourself to get on a bull is to get on more bulls. The more you do it, (the more) you start developing muscle memory and repetition. Eventually, you just start riding them and your body takes over. You don't even think about it.'”

— Mason Taylor, Bull rider

“'It's man vs. beast, and you don't know what's going to happen when the gate opens. That's what drives me to keep doing it over and over again.'”

— Mason Taylor, Bull rider

What’s next

The winners of the Idaho Falls PBR Velocity Tour event will advance to compete in the PBR World Finals in Corpus Christi, Texas in May 2026.

The takeaway

The resurgence of cowboy culture and western-themed entertainment has helped drive renewed interest in rodeo sports like Professional Bull Riding. The annual PBR Velocity Tour event in Idaho Falls provides local fans a chance to experience the thrilling 'man vs. beast' competition and cheer on some of the top riders in the country.