Governor Little Appoints New Member to Idaho Travel Council

Brandon McMartin of The Coeur d'Alene Resort joins the state's tourism advisory board.

Mar. 24, 2026 at 9:42pm

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Governor Brad Little has appointed Brandon McMartin, Director of Guest Services at The Coeur d'Alene Resort, to the Idaho Travel Council (ITC) representing Region 1 (North Idaho). McMartin brings over a decade of hospitality experience to the council, including coordinating off-site excursions and activities for convention groups.

Why it matters

The Idaho Travel Council advises the state's tourism agency, Visit Idaho, on activities and programs, and also awards grants to support regional travel and convention efforts. McMartin's appointment brings a North Idaho perspective to the council as it works to grow tourism across the state.

The details

As Director of Guest Services at The Coeur d'Alene Resort, McMartin oversees bell and valet operations, parking, ground transportation and the resort's water taxi fleet. Since 2015, he has coordinated off-site excursions and activities for convention groups, building partnerships with local guides, operators and businesses to showcase the region's distinctive experiences, generating over $1.8 million in local tourism revenue.

  • Governor Brad Little appointed Brandon McMartin to the Idaho Travel Council on March 24, 2026.

The players

Brandon McMartin

Director of Guest Services at The Coeur d'Alene Resort, appointed to the Idaho Travel Council representing Region 1 (North Idaho).

Governor Brad Little

Governor of Idaho who appointed Brandon McMartin to the Idaho Travel Council.

Idaho Travel Council

An advisory board that provides guidance to the Idaho Department of Commerce's Visit Idaho team on activities, programs, and grant awards to support regional travel and convention efforts.

The Coeur d'Alene Resort

A resort located in Coeur d'Alene, Idaho where Brandon McMartin serves as Director of Guest Services.

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What they’re saying

“I am honored to serve on the Idaho Travel Council and represent North Idaho. I believe success in hospitality comes down to genuine care and attention to detail. I want to bring that standard to how we grow tourism across our state.”

— Brandon McMartin, Director of Guest Services, The Coeur d'Alene Resort

The takeaway

McMartin's appointment to the Idaho Travel Council brings valuable hospitality experience and a North Idaho perspective to the state's efforts to promote tourism and support regional travel and convention activities.