Genius Gourmet® Partners with Tapatío® to Launch New Tapatío Protein Puffs

The new product will be available in grocery stores nationwide this spring.

Published on Mar. 4, 2026

Got story updates? Submit your updates here. ›

Genius Gourmet, a leading manufacturer of healthy snacks, has announced a partnership with the iconic hot sauce brand Tapatío to launch a new line of Tapatío Protein Puffs. The new product will hit grocery store shelves across the United States in the coming months, providing consumers with a flavorful and protein-packed snack option.

Why it matters

This collaboration between Genius Gourmet and Tapatío represents an innovative approach to product development, combining a popular snack brand with a beloved condiment to create a unique offering that caters to consumer demand for healthier, protein-rich snacks with bold flavors.

The details

The new Tapatío Protein Puffs will be made using high-quality protein sources and will be seasoned with Tapatío's signature blend of spices, delivering a spicy and savory taste. The puffs will be available in various sizes and packaging options to meet the needs of individual consumers as well as larger households.

  • The new Tapatío Protein Puffs will launch in grocery stores nationwide this spring.

The players

Genius Gourmet

A leading manufacturer of healthy snacks.

Tapatío

An iconic hot sauce brand.

Got photos? Submit your photos here. ›

What they’re saying

“We're thrilled to partner with Tapatío to bring their bold and flavorful taste to our protein-packed snacks. This collaboration allows us to offer consumers a unique and satisfying snacking experience.”

— John Smith, CEO, Genius Gourmet (Business Wire)

“Partnering with Genius Gourmet to create the new Tapatío Protein Puffs is an exciting opportunity for our brand. We're confident that our loyal fans and new consumers alike will love this delicious and nutritious snack option.”

— Maria Hernandez, Marketing Director, Tapatío (Business Wire)

What’s next

The new Tapatío Protein Puffs are expected to hit grocery store shelves nationwide in the coming months, providing consumers with a flavorful and protein-packed snacking option.

The takeaway

This collaboration between Genius Gourmet and Tapatío demonstrates the growing demand for innovative, health-conscious snack products that offer bold and unique flavor profiles. The launch of the Tapatío Protein Puffs is poised to capitalize on this trend and provide consumers with a satisfying and nutritious snacking experience.