Genius Gourmet Launches Pink Lemonade Sparkling Protein at Target

New protein-packed, zero-sugar sparkling drink line debuts nationwide at Target with exclusive Pink Lemonade flavor.

Published on Feb. 23, 2026

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Genius Gourmet, a leader in better-for-you functional foods and beverages, has announced the nationwide launch of its Genius Gourmet Sparkling Protein line at Target. The new line features three flavors - Pink Lemonade, Fruit Punch, and Blue Raspberry Lemonade - with each can delivering 30 grams of protein, zero sugar, and less than 1 gram of carbs. The Pink Lemonade flavor is exclusive to Target.

Why it matters

The launch of Genius Gourmet's Sparkling Protein line at Target represents a major expansion for the brand as it aims to redefine functional nutrition with products that deliver on both performance and taste. The line provides a soda-like refreshment option for consumers seeking a healthier alternative to traditional sugary sodas.

The details

Genius Gourmet Sparkling Protein is designed to offer a crisp, fizzy soda-like experience without the heavy, chalky taste of traditional protein drinks. The lineup features bright, craveable flavor profiles while staying clean, light, and easy to drink. The Pink Lemonade flavor is described as bright, tangy, and refreshing with a smooth, crisp finish.

  • Genius Gourmet announced the nationwide launch on February 23, 2026.

The players

Genius Gourmet

A leader in better-for-you functional foods and beverages, known for its high-protein, low-sugar, and lifestyle-friendly innovations.

James Vas Dias

Vice President of Sales at Genius Gourmet.

Target

The exclusive retail partner for the launch of Genius Gourmet's Sparkling Protein line, which includes the Pink Lemonade flavor.

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What they’re saying

“Getting a nationwide launch at Target is a huge milestone for our brand. We built Sparkling Protein to give consumers something that feels fun and refreshing but still supports their goals. Pink Lemonade, Fruit Punch, and Blue Raspberry Lemonade bring bold, nostalgic flavor to a category that's been missing excitement - and Target is the perfect partner to bring this to shoppers everywhere.”

— James Vas Dias, Vice President of Sales at Genius Gourmet (BusinessWire)

The takeaway

Genius Gourmet's launch of its Sparkling Protein line at Target represents the brand's efforts to provide consumers with a healthier, protein-packed alternative to traditional sugary sodas. The line's bold, nostalgic flavors and crisp, fizzy texture aim to redefine functional nutrition by delivering both performance and taste.