Jelly Belly Reigns Supreme as Idaho's Favorite Easter Candy

While Peeps dominate in many other states, Idahoans prefer the bite-sized jelly bean variety for their holiday baskets.

Apr. 3, 2026 at 11:41pm

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A highly stylized, abstract silkscreen print featuring a single Jelly Belly jelly bean repeated in a tight grid pattern, rendered in a bold, neon color palette with heavy black outlines to create a modern pop art aesthetic.The bright, playful design of a Jelly Belly jelly bean grid captures the appeal of this iconic Easter candy for Idahoans.Boise Today

According to data from Inner Body, the most popular Easter candy in Idaho is Jelly Belly jelly beans, bucking the national trend where Peeps are the top choice in 18 states. The article explores why Jelly Belly may be the preferred Easter treat for Idahoans, likely due to the ease of eating and the ability to try new and diverse flavors compared to the traditional Peeps.

Why it matters

This data provides insight into the unique candy preferences of Idahoans compared to the rest of the country, highlighting how regional tastes and traditions can differ when it comes to classic holiday treats. It also sparks discussion around the factors that influence consumer choices for Easter candy, from convenience to novelty.

The details

The article cites data from Inner Body, which analyzed Google search trends to determine the most popular Easter candy in each state. While Peeps reign supreme in 18 states, Idaho and Washington D.C. are the only locations where Jelly Belly jelly beans top the list. The author speculates that Idahoans may be drawn to the ease of eating handfuls of the bite-sized candies, as well as the wide variety of Jelly Belly flavors compared to the traditional Peeps.

  • Easter is this weekend (April 5, 2026).
  • The data on Easter candy preferences was analyzed and published on April 3, 2026.

The players

Inner Body

A website that conducted the analysis on Google search trends to determine the most popular Easter candy in each state.

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The takeaway

This data highlights how regional tastes and traditions can shape consumer preferences, even for classic holiday treats like Easter candy. While Peeps may dominate nationally, Idahoans have carved out their own unique niche by favoring the convenience and variety of Jelly Belly jelly beans for their Easter baskets.