Shawnda Huffman Builds High-Performance Team at Tuuti Agency

Tuuti Agency CEO emphasizes mindset and team-building as keys to 287% year-over-year growth

Published on Feb. 13, 2026

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Shawnda Huffman, the CEO and founder of Tuuti Agency in Boise, Idaho, shares her journey from a 22-year career in media to building a successful marketing and communications agency. Huffman highlights the challenges of entrepreneurship, the importance of mindset, and the focus on assembling a high-performance team as drivers of Tuuti's 287% year-over-year growth.

Why it matters

Huffman's story provides insights into the mindset and strategies that can lead to success for entrepreneurs, particularly in the marketing and communications industry. Her emphasis on team-building and adaptability in the face of challenges offers valuable lessons for aspiring business leaders.

The details

After a long career in media, Huffman decided to leverage her passion for storytelling and connecting with audiences by founding Tuuti Agency in 2019. As an entrepreneur, Huffman faced the daily challenges of running a startup, which she says required a strong mindset and the ability to learn from failures. Huffman's focus on assembling a high-performance team was crucial to Tuuti's rapid growth, as she worked to find the right talent and build a cohesive, collaborative culture.

  • Huffman founded Tuuti Agency in 2019 after retiring from a 22-year career in media.
  • Tuuti Agency experienced 287% year-over-year growth under Huffman's leadership.

The players

Shawnda Huffman

The CEO and founder of Tuuti Agency in Boise, Idaho.

Tuuti Agency

A marketing and communications agency founded by Shawnda Huffman in Boise, Idaho.

Caylie Shelton

The director of PR at Tuuti Agency, who started as one of Huffman's interns from Boise State University.

Alanah Warrington

Huffman's executive assistant, who plays a crucial role in her day-to-day success.

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What they’re saying

“I am a big fact-finder-follow-through [person]. I also enjoy a puzzle; whatever that looks like in business or a puzzle that I'm doing with my son. I'm really data driven, so I want to see the facts and then follow through by taking action. I'm very decisive, so once I see the clear picture of that roadblock, it's squashed, it's eliminated with my decisiveness, and then we move forward. I waste no time.”

— Shawnda Huffman, CEO, Tuuti Agency (Idaho Business Review)

“Your mindset sets the ceiling. And if you walk around the office, you'll see that saying in pockets of the office, because it really is a good reminder that if you don't come into this with a good mindset and understanding that you have zero control over most things, you're going to be OK.”

— Shawnda Huffman, CEO, Tuuti Agency (Idaho Business Review)

What’s next

Huffman plans to continue Tuuti Agency's growth, strengthen the team, deepen client impact, and expand the agency's reach while staying true to its culture and values.

The takeaway

Shawnda Huffman's journey from media to entrepreneurship highlights the importance of mindset, team-building, and adaptability in driving success for a marketing and communications agency. Her story offers valuable lessons for aspiring business leaders looking to build high-performance teams and scale their companies with intention.