GELITA Champions "BE ACTIVE!" with Innovative Collagen and Gelatin Solutions

GELITA showcases versatile portfolio of Bioactive Collagen Peptides and tailored gelatins at Natural Products Expo West

Published on Feb. 25, 2026

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GELITA, a worldwide leader in collagen protein innovation, is championing its "BE ACTIVE!" theme by showcasing a range of Bioactive Collagen Peptides (BCP®) and tailored gelatins designed to meet the evolving needs of today's supplement and functional food markets. The company's solutions are engineered to support active lifestyles and help consumers look and feel their best, with highlights including the award-winning OPTIBAR® collagen protein for high-protein, low-sugar bars.

Why it matters

As consumers increasingly seek nutritional products aligned with their wellness goals, GELITA's collagen and gelatin ingredients provide flexible solutions for manufacturers developing innovative supplements and functional foods that cater to active lifestyles across beauty, sports nutrition, healthy aging, and better-for-you categories.

The details

GELITA's gelatin portfolio offers targeted solutions for products requiring precise release profiles, enhanced stability, or improved sensory experiences, from protein-enriched gummies to sugar-reduced confections. The company's OPTIBAR® collagen protein solution is designed specifically for high-protein, low-sugar bars, helping manufacturers overcome common formulation challenges like hardening, brittleness, and stickiness over time.

  • GELITA is showcasing its solutions at Natural Products Expo West, March 3–6, 2026.
  • OPTIBAR® was named the 2025 Ingredient Idol Winner.

The players

GELITA

A worldwide leader in collagen protein innovation, providing high-quality products, technical expertise, and sophisticated solutions to customers across food, pharmaceuticals, health & nutrition, and technical applications.

OPTIBAR®

GELITA's innovative collagen protein solution designed specifically for high-protein, low-sugar bars.

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The takeaway

GELITA is positioning itself as a global knowledge partner, leveraging its deep formulation expertise across beauty, healthy aging, sports nutrition, and delivery technologies to support customers in developing standout products that cater to the evolving needs of today's active consumers.