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Pella Corporation Appoints Taylor Hougland as EVP & Group President
Accomplished Executive to Lead Pella's Portfolio Growth and Performance
Apr. 6, 2026 at 8:06pm
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Pella Corporation's new executive leadership aims to elevate the company's portfolio of premium window and door brands.Pella TodayPella Corporation, a leading manufacturer of windows and doors, has announced the appointment of Taylor Hougland as their new Executive Vice President and Group President of Business Units. Hougland, an experienced executive with a background in managing large portfolios and go-to-market strategies, will be responsible for driving the growth and financial performance of Pella's family of brands, including Pella, Avanti, Bonelli, Burris, CWS, Weather Shield, and Win-Dor.
Why it matters
Hougland's appointment is a strategic move by Pella to build on the company's momentum and further strengthen its position in the highly competitive windows and doors industry. His expertise in product development, sales, operations, and corporate strategy is expected to help Pella's brands continue to deliver innovative, high-quality products and services to their customers.
The details
In his new role, Hougland will report directly to Emily Videtto, Pella's President and Chief Operating Officer. He will be responsible for developing and executing the growth strategy for Pella's portfolio of brands, ensuring each brand thrives in its respective market and consistently exceeds customer expectations. Hougland's previous experience includes managing a multi-billion-dollar North American business unit at Whirlpool Corporation, where he oversaw multiple brands, product lines, and manufacturing operations.
- Hougland's appointment is effective April 6, 2026.
The players
Taylor Hougland
An accomplished executive who has been appointed as the new Executive Vice President and Group President of Business Units at Pella Corporation.
Emily Videtto
The President and Chief Operating Officer of Pella Corporation, to whom Hougland will report directly.
Pella Corporation
A leading manufacturer of windows and doors, headquartered in Pella, Iowa, and employing more than 10,000 team members across 20 manufacturing locations and 220 showrooms nationwide.
What they’re saying
“We are thrilled to welcome Taylor Hougland to Pella Corporation. His proven leadership and expertise in managing multi-brand portfolios make him the ideal fit to build on our momentum and drive our growth strategy forward. I'm confident that under Taylor's guidance, our family of brands will continue to deliver innovative, high-quality products and services for our customers and communities.”
— Emily Videtto, President & COO, Pella Corporation
What’s next
Hougland and his family plan to relocate and reside in Pella, Iowa, where the company's headquarters are located.
The takeaway
Pella's appointment of Taylor Hougland as EVP and Group President of Business Units is a strategic move to leverage his extensive experience in managing large portfolios and driving growth strategies. This move is expected to help Pella's family of brands continue to innovate, deliver high-quality products, and exceed customer expectations in the highly competitive windows and doors industry.
