Diamond Vogel Celebrates 100 Years of High-Quality Coatings

The family-owned coatings manufacturer has grown from a small regional paint company to a nationally recognized leader.

Published on Feb. 12, 2026

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Diamond Vogel, a family-owned coatings manufacturer based in Orange City, Iowa, is celebrating its 100th anniversary. Founded in 1926 as a small regional paint company, Diamond Vogel has expanded its product portfolio, manufacturing capabilities, and geographic footprint over the past century while remaining committed to its core values of quality, integrity, and long-term customer relationships.

Why it matters

Diamond Vogel's centennial milestone is a testament to the company's ability to adapt to changing markets, technologies, and customer needs over the past 100 years. As a family-owned U.S. manufacturer, Diamond Vogel's success reflects its deep ties to the communities it serves and its commitment to workforce development and long-term partnerships.

The details

In addition to its flagship Diamond Vogel-branded products, the company's portfolio includes respected brands such as Old Masters, Van Sickle, Peridium Powder Coatings, and Precision Color. Diamond Vogel has continually invested in research, manufacturing, and service capabilities to deliver durable, application-focused coating solutions for OEM, industrial, agricultural, and retail sectors.

  • Diamond Vogel was founded in 1926.
  • The company is celebrating its 100th anniversary in 2026.

The players

Diamond Vogel

A family-owned coatings manufacturer based in Orange City, Iowa, that has grown from a small regional paint company to a nationally recognized leader over the past 100 years.

Jeff Powell

The CEO of Diamond Vogel.

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What they’re saying

“Reaching 100 years is a milestone and a testament to the people who built this company. Our success has always come from listening to customers, investing in our employees, and committing ourselves to making better coatings every day.”

— Jeff Powell, CEO (pfonline.com)

The takeaway

Diamond Vogel's 100-year milestone demonstrates the enduring power of family-owned, values-driven businesses that prioritize quality, innovation, and long-term customer relationships. The company's success is a testament to the importance of adapting to changing market conditions while staying true to core principles.