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North Liberty Today
By the People, for the People
Heartland Express Receives 'Reduce' Rating from Analysts
Trucking company faces mixed reviews from research firms
Published on Mar. 9, 2026
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Heartland Express, Inc. (NASDAQ:HTLD) has received an average rating of "Reduce" from the seven research firms currently covering the company, according to MarketBeat. Three analysts have rated the stock as a sell, three have assigned a hold rating, and one has given it a strong buy recommendation. The average 12-month price target for the stock is $10.20.
Why it matters
Heartland Express is a major trucking company that specializes in full truckload transportation across the continental United States. The mixed analyst ratings and price targets indicate uncertainty around the company's future performance and growth prospects, which could impact investor sentiment and the stock price.
The details
The analysts' ratings and price targets for Heartland Express are based on the company's recent financial results and industry outlook. Barclays lifted its price target on the stock from $9 to $10, but maintained an "underweight" rating. UBS Group raised its price target from $8.50 to $11 and gave the stock a "neutral" rating. Other firms, such as Weiss Ratings and Wall Street Zen, have assigned "sell" ratings to the stock.
- Heartland Express reported its latest quarterly earnings on February 9, 2026.
The players
Heartland Express, Inc.
A publicly traded truckload carrier headquartered in North Liberty, Iowa that specializes in full truckload transportation across the continental United States.
Barclays
An investment bank that covers Heartland Express and has an "underweight" rating on the stock.
UBS Group
A financial services firm that covers Heartland Express and has a "neutral" rating on the stock.
Weiss Ratings
A research firm that covers Heartland Express and has assigned a "sell" rating to the stock.
Wall Street Zen
A research firm that covers Heartland Express and has assigned a "sell" rating to the stock.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident (San Francisco Chronicle)
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
The takeaway
The mixed analyst ratings and price targets for Heartland Express highlight the uncertainty surrounding the company's future performance and growth prospects in the trucking industry. Investors will be closely watching the company's upcoming financial results and any changes in analyst sentiment.


