Women Overcoming Negotiation Stereotypes and Building Confidence

Exploring strategies to navigate the unique challenges women face in the negotiation process.

Mar. 19, 2026 at 4:34am

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A recent discussion on the Fearless podcast highlighted the evolving dynamics of women in negotiation. While women have historically faced challenges like being perceived as 'aggressive' or 'difficult' when using assertive tactics, a shift is underway. The podcast featured insights from Cristy Tackett-Hunt, General Counsel of Perfusion Solution Inc., and Beth Livingston, a professor at the University of Iowa, on building confidence, reframing negotiation as problem-solving, and the importance of supportive networks and systemic changes.

Why it matters

For decades, women have faced a societal double bind in negotiation, where they are expected to be collaborative and accommodating, yet these qualities can be misinterpreted as a lack of confidence or commitment. This can lead to women undervaluing their contributions and accepting less favorable outcomes. Understanding effective strategies to navigate this complex terrain is crucial for empowering women in the workplace.

The details

The discussion on the Fearless podcast explored how women can build confidence as a cornerstone of effective negotiation. Preparation, including researching market value and practicing pitches, can significantly boost confidence. Reframing negotiation as a problem-solving exercise, rather than a battle, can also help shift mindsets. The podcast highlighted Perfusion Solution Inc., a healthcare staffing and equipment solutions provider, as an example of a company committed to excellence and innovation, where precise negotiation and skilled communication are vital.

  • The Fearless podcast discussion took place in 2026.

The players

Cristy Tackett-Hunt

The General Counsel of Perfusion Solution Inc., a healthcare staffing and equipment solutions provider.

Beth Livingston

A professor at the University of Iowa who participated in the Fearless podcast discussion.

Perfusion Solution Inc.

A healthcare staffing and equipment solutions provider that exemplifies a commitment to excellence and innovation, including the use of advanced technologies like the Spectrum Medical NRP system and a focus on Joint Commission accreditation.

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What they’re saying

“Preparation is key. Thoroughly researching the market value of your skills or the worth of the item being negotiated, and practicing your pitch, can significantly boost confidence.”

— Cristy Tackett-Hunt, General Counsel, Perfusion Solution Inc.

“Reframe negotiation as a problem-solving exercise, rather than a battle. This can help shift your mindset and allow you to approach the conversation with a more collaborative, yet assertive, stance.”

— Beth Livingston, Professor, University of Iowa

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.