South of Iowa City Adds New Business Signage

Two new signs mark milestone for South of Six Business District's Signage Program

Jan. 27, 2026 at 11:55am

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The South of Six Business District in Iowa City is celebrating the installation of two new business signs, marking an important milestone in its Signage Program. The program, funded through the American Rescue Plan Act (ARPA) via the City of Iowa City, aims to help local businesses improve visibility, strengthen identity, and create a more welcoming and connected district.

Why it matters

The new signage projects are seen as a positive step in the ongoing efforts to revitalize and enhance the South of Six business district, which has faced challenges in recent years. The Signage Program is part of a broader placemaking initiative to attract more visitors and support local businesses in the area.

The details

The first completed projects include new exterior signage for Dream City, and updated signage and vinyl window graphics for Zoetic Coffee located in the South District Market off Highway 6. Following the strong response to the first round of awards, the South of Six Business District has officially launched Round Two of the Signage Program, with additional projects expected to move forward in the coming months.

  • The Signage Program launched in November 2025.
  • The first completed projects were installed in January 2026.

The players

South of Six Business District

A business district located south of Iowa City, focused on revitalizing and enhancing the area through initiatives like the Signage Program.

City of Iowa City

Provided funding for the Signage Program through the American Rescue Plan Act (ARPA).

Dream City

A local business that received new exterior signage as part of the Signage Program.

Zoetic Coffee

A local coffee shop that received updated signage and vinyl window graphics as part of the Signage Program.

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What’s next

The South of Six Business District has officially launched Round Two of the Signage Program, with additional projects expected to move forward in the coming months.

The takeaway

The new business signage projects are a positive step in the ongoing efforts to revitalize and enhance the South of Six business district, helping to improve visibility, strengthen identity, and create a more welcoming and connected community.