Principal Financial Group CEO Sells 9,300 Shares

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Deanna Strable-Soethout, the CEO of Principal Financial Group (NYSE:PFG), sold 9,300 shares of the company's stock on January 29th at an average price of $95.12, resulting in a transaction of $884,616. This sale reduced Strable-Soethout's stake in the company by 6.06%, leaving her with 144,168 shares valued at approximately $13.7 million.

Why it matters

The sale by the CEO of Principal Financial Group is notable as it represents a significant reduction in their personal stake in the company. This type of insider selling can be seen as a potential signal about the executive's outlook on the company's future performance. Additionally, the high institutional ownership and mixed analyst views on the stock suggest there is ongoing debate about the company's prospects.

The details

Strable-Soethout's sale of 9,300 shares was disclosed in a filing with the Securities and Exchange Commission. The shares were sold at an average price of $95.12, resulting in a total transaction value of $884,616. Following the sale, Strable-Soethout now directly owns 144,168 shares of the company's stock, valued at approximately $13.7 million.

• The shares were sold on Thursday, January 29th, 2026.