Oahu's 'Aiwi Waffles Brings Mochi Magic to Local Food Scene

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What began as simple gluten-free waffle nights at home for an Oahu family has grown into a popular local food business called 'Aiwi Waffles. The company, founded by a mother and daughter, now sells their gourmet mochi waffles made with simple ingredients at farmers markets across the island.

Why it matters

The rise of 'Aiwi Waffles highlights the growing demand for locally-sourced, artisanal food products in Hawaii, especially during the pandemic when many residents sought out small businesses and unique culinary experiences close to home.

The details

The 'Aiwi Waffles recipe was originally created by the family to accommodate dietary sensitivities, using a gluten-free waffle base. After receiving positive feedback from friends and family, the mother-daughter duo decided to start selling their waffles at the FarmLovers Farmers Market in Kakaako and Kailua during the pandemic.

• The 'Aiwi Waffles business was founded during the COVID-19 pandemic.
• The company currently sells its products at the FarmLovers Farmers Market in Kakaako and Kailua.

What’s next

The 'Aiwi Waffles team plans to continue expanding their presence at local farmers markets and exploring opportunities to sell their products at additional retail locations across Oahu.