Marriott to Bring St. Regis Brand to Kapalua Bay, Hawaii

The Resort at Kapalua Bay will undergo renovation and join the St. Regis portfolio in 2027.

Mar. 14, 2026 at 5:58am

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Marriott International has signed an agreement with Kemmons Wilson Hospitality Partners to manage The Resort at Kapalua Bay, a luxury oceanfront resort on Maui's northwest coast. The property will undergo a renovation and join the St. Regis Hotels & Resorts portfolio in 2027.

Why it matters

This move expands Marriott's luxury offerings in Hawaii, a popular tourist destination, and brings the prestigious St. Regis brand to the renowned Kapalua Bay area. The renovation and rebranding aim to elevate the guest experience at this iconic resort.

The details

Marriott has assumed management of the hotel's operations, and the property will remain open during the conversion process. Following the completion of a renovation, the 146-unit resort is slated to join the St. Regis portfolio in 2027. The Resort at Kapalua Bay features expansive, multi-bedroom, ocean-view residences and amenities such as championship golf courses, a 40,000 sq. ft. spa, and direct access to Kapalua Bay Beach.

  • Marriott's management of The Resort at Kapalua Bay goes into effect on March 14, 2026.
  • The property is slated to join the St. Regis Hotels & Resorts portfolio in 2027, following a renovation.

The players

Marriott International, Inc.

A global hospitality company that operates a portfolio of over 9,800 properties in 145 countries and territories, as of December 31, 2025.

Kemmons Wilson Hospitality Partners (KWHP)

The owner of The Resort at Kapalua Bay, which is working with Marriott on the property's evolution.

White Label Asset Management

A company that is proud to help lead the repositioning of The Resort at Kapalua Bay as it joins the St. Regis brand.

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What they’re saying

“We are proud to work with Kemmons Wilson on the evolution of this exceptional resort. Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio that resonates with today's discerning luxury traveler.”

— Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury, North America

“KWHP is thrilled to soon welcome St. Regis to Kapalua Bay. Since first investing in this extraordinary resort, our vision has been to continually elevate the quality, service, and care that define the guest experience here. We believe this next chapter of the resort powerfully reinforces that commitment. Our mission—that everyone deserves hospitality—will continue to guide us as Kapalua Bay enters this exciting new era.”

— Webb Wilson, CIO at KWHP

“White Label Asset Management is proud to help lead the repositioning of The Resort at Kapalua Bay as it soon joins the St. Regis brand. This is one of the truly great resorts in the world, with an iconic setting, extraordinary grounds, and some of the most spacious accommodations in luxury hospitality. We look forward to this exciting new chapter and to delivering an exceptional luxury resort experience for locals and travelers alike.”

— Jonathon Vopinek, CEO and President, White Label Asset Management

What’s next

Following the completion of a renovation, the property is slated to join the iconic St. Regis Hotels & Resorts portfolio in 2027.

The takeaway

This agreement reflects Marriott's continued expansion of its luxury resort portfolio in Hawaii, bringing the prestigious St. Regis brand to the renowned Kapalua Bay area and elevating the guest experience at this iconic resort.