Marriott to Bring St. Regis Brand to Iconic Kapalua Bay Resort in Hawaii

The luxury oceanfront resort will undergo a renovation before joining the St. Regis portfolio in 2027.

Mar. 14, 2026 at 1:46am

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Marriott International has signed an agreement with Kemmons Wilson Hospitality Partners to bring The Resort at Kapalua Bay, a luxury oceanfront resort on Maui's northwest coast, into Marriott's leading luxury portfolio. Marriott has assumed management of the hotel's operations and the property will undergo a renovation before joining the St. Regis Hotels & Resorts brand in 2027.

Why it matters

This deal expands Marriott's luxury offerings in Hawaii, a popular tourist destination, and aligns with the company's strategy of growing its best-in-class luxury resort portfolio to cater to discerning travelers. The transition to the iconic St. Regis brand is expected to further elevate the guest experience at the already remarkable Kapalua Bay resort.

The details

The Resort at Kapalua Bay is situated on 25 oceanfront acres and features 146 expansive, multi-bedroom, ocean-view residences. Under Marriott's management, the property will undergo a renovation before joining the St. Regis portfolio in 2027. Guests can currently enjoy amenities such as championship golf courses, a 40,000 sq. ft. spa, and direct access to Kapalua Bay Beach.

  • Marriott's management of The Resort at Kapalua Bay goes into effect on March 14, 2026.
  • The property is slated to join the St. Regis Hotels & Resorts portfolio in 2027, following a renovation.

The players

Marriott International, Inc.

A global hospitality company that operates a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive categories, with over 9,800 properties in 145 countries and territories.

Kemmons Wilson Hospitality Partners (KWHP)

The owner of The Resort at Kapalua Bay, which is partnering with Marriott to evolve the property and bring the St. Regis brand to the iconic Hawaiian destination.

White Label Asset Management

A company that is proud to help lead the repositioning of The Resort at Kapalua Bay as it joins the St. Regis brand, with the goal of delivering an exceptional luxury resort experience.

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What they’re saying

“We are proud to work with Kemmons Wilson on the evolution of this exceptional resort. Kapalua Bay is one of the most iconic leisure destinations in the world, and this agreement reflects our continued momentum in growing a best-in-class luxury resort portfolio that resonates with today's discerning luxury traveler.”

— Dana Jacobsohn, Marriott International Chief Development Officer, Global Mixed Use and Luxury, North America

“KWHP is thrilled to soon welcome St. Regis to Kapalua Bay. Since first investing in this extraordinary resort, our vision has been to continually elevate the quality, service, and care that define the guest experience here. We believe this next chapter of the resort powerfully reinforces that commitment. Our mission—that everyone deserves hospitality—will continue to guide us as Kapalua Bay enters this exciting new era.”

— Webb Wilson, CIO at KWHP

“White Label Asset Management is proud to help lead the repositioning of The Resort at Kapalua Bay as it soon joins the St. Regis brand. This is one of the truly great resorts in the world, with an iconic setting, extraordinary grounds, and some of the most spacious accommodations in luxury hospitality. We look forward to this exciting new chapter and to delivering an exceptional luxury resort experience for locals and travelers alike.”

— Jonathon Vopinek, CEO and President, White Label Asset Management

What’s next

The Resort at Kapalua Bay will undergo a renovation before officially joining the St. Regis Hotels & Resorts portfolio in 2027.

The takeaway

This deal solidifies Marriott's commitment to expanding its luxury resort offerings in Hawaii, a premier vacation destination, and brings the prestigious St. Regis brand to the iconic Kapalua Bay resort, elevating the guest experience for both locals and travelers.