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Hawaii Flower Leis Face Competition from Cheaper Imports
Lawmakers consider new rules to support local lei producers
Mar. 11, 2026 at 6:18am
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Flower garlands known as lei are synonymous with Hawaii, but many of the purple orchid leis adorning tourists' necks are actually imported from Thailand. Some Hawaii lawmakers are considering new measures to support local lei producers, including labeling requirements to identify Hawaii-made leis and prohibiting state agencies from buying imported leis. However, some lei sellers worry that such restrictions could drive up prices and make leis unaffordable for Hawaii residents.
Why it matters
Leis are an integral part of Hawaii's culture and tradition, but the rise of cheaper imported leis threatens the local lei-making industry. Lawmakers are looking to protect this local business and cultural practice, though there are concerns about the potential impact on affordability for residents.
The details
Many of the fragrant flower leis worn by tourists in Hawaii are actually imported from Thailand, where production costs are lower. Some Hawaii lawmakers want to help support the local lei-making industry by requiring labels to identify Hawaii-made leis and prohibiting state agencies from purchasing imported leis. However, lei sellers worry that such restrictions could drive up prices, making leis unaffordable for Hawaii residents who rely on them for cultural events and celebrations.
- The issue of imported leis competing with locally-made leis in Hawaii has been ongoing for several years.
The players
Hawaii Lawmakers
State legislators in Hawaii who are considering new measures to support the local lei-making industry.
Hawaii Lei Sellers
Local businesses and individuals who sell flower leis in Hawaii, some of whom are concerned about the potential impact of new regulations on affordability for residents.
What’s next
Hawaii lawmakers are expected to continue debating proposals to support the local lei-making industry, including potential labeling requirements and restrictions on state purchases of imported leis.
The takeaway
The rise of cheaper imported leis threatens an important part of Hawaii's cultural heritage and local economy. Lawmakers are trying to balance supporting the local lei industry with keeping leis affordable for Hawaii residents, who rely on them for cultural events and celebrations.





