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Vidalia Today
By the People, for the People
Sparklight Invests $34 Million to Enhance Internet Reliability in South Carolina and Georgia
The investment aims to improve fiber routes and network resilience, addressing rising connectivity demands.
Published on Feb. 12, 2026
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Sparklight, a broadband provider, has invested $34 million to upgrade its infrastructure in South Carolina and Georgia. The investment focuses on enhancing fiber routes and network redundancy, which is crucial for ensuring reliable internet access as demand for bandwidth-intensive applications continues to grow. The upgrades are designed to minimize service interruptions, even during unexpected events like lightning strikes and fiber cuts that have impacted the region in the past.
Why it matters
Sparklight's investment reflects a broader industry trend towards prioritizing network reliability and capacity over just raw speed. As households rely more on remote work, online learning, and streaming services, consistent and resilient internet connectivity has become increasingly important. The addition of new fiber routes and mesh Wi-Fi solutions aims to address these evolving connectivity needs and ensure a seamless user experience.
The details
Sparklight's $34 million investment includes the addition of new fiber routes designed to automatically reroute traffic during outages, improving network redundancy and resilience. The company is also offering whole-home Wi-Fi solutions powered by eero, which can help optimize in-home connectivity and address dead zones. These upgrades come in response to rising demand for bandwidth, particularly during peak usage periods, as well as recent outages caused by events like lightning strikes and fiber cuts in areas like Pritchardville, SC, and Vidalia, GA.
- Sparklight announced the $34 million investment on February 12, 2026.
- Recent outages caused by lightning strikes and fiber cuts have impacted Sparklight customers in South Carolina and Georgia.
The players
Sparklight
A broadband provider that is investing $34 million to enhance its infrastructure in South Carolina and Georgia.
eero
A mesh Wi-Fi system that Sparklight is offering to customers to optimize in-home connectivity.
What’s next
Sparklight has indicated that it plans to continue investing in its infrastructure in the coming years to address the growing demand for bandwidth-intensive applications and ensure reliable internet access for its customers.
The takeaway
Sparklight's investment in network redundancy and whole-home Wi-Fi solutions demonstrates the broadband industry's shift towards prioritizing reliable and consistent connectivity over just raw speed. As households rely more on internet-based services, providers are recognizing the importance of minimizing service interruptions and enhancing the overall user experience.
