Wall Street Zen Upgrades Flowers Foods to Buy

Investment firm cites improved outlook for the baked goods company.

Mar. 21, 2026 at 5:52am

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Wall Street Zen, an investment research firm, has upgraded its rating on Flowers Foods (NYSE:FLO) from "hold" to "buy" in a new report. The analysts cited an improved outlook for the baked goods company, which produces popular brands like Nature's Own, Wonder, and Dave's Killer Bread.

Why it matters

Flowers Foods is one of the largest producers of packaged bakery foods in the United States, so an upgrade from a major investment firm could signal a turnaround for the company and renewed investor confidence in its future performance.

The details

In the report, Wall Street Zen analysts noted that several other brokerage firms have recently commented on Flowers Foods, with some issuing "hold" or "sell" ratings. However, the Wall Street Zen team believes the company's fundamentals have improved and that its stock is now undervalued, warranting a "buy" recommendation.

  • The upgrade was issued on Saturday, March 21, 2026.

The players

Wall Street Zen

An investment research firm that provides analysis and recommendations on publicly traded companies.

Flowers Foods

A major producer of packaged bakery foods in the United States, known for brands like Nature's Own, Wonder, and Dave's Killer Bread.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The upgrade from Wall Street Zen suggests that Flowers Foods may be poised for a turnaround, as the investment firm sees the company's fundamentals improving and its stock as undervalued. This could signal renewed investor confidence in the baked goods producer's future performance.