The Fit Life: Self-Love Isn't Just Bubble Baths

Real self-care is about discipline, structure, and doing the small things that make you feel better in the long run.

Published on Feb. 15, 2026

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In this article, fitness expert Brandon Brigman argues that true self-love is not about indulgence and pampering, but about the daily habits and discipline that improve your health and wellbeing. He encourages readers to focus on practical self-care like getting enough sleep, eating nutritious foods, and making time for exercise, rather than just treating themselves to temporary pleasures.

Why it matters

This message challenges the common perception of self-love as something luxurious and Instagram-worthy. Brigman makes the case that real self-care, while less glamorous, has a much bigger impact on both physical and mental health in the long run.

The details

Brigman explains that self-love in fitness often looks like discipline, structure, and doing the small things you don't feel like doing in the moment, but that pay off in the long run. Things like going to bed on time, drinking water instead of soda, and making time for exercise, even when you'd rather relax on the couch. He argues that these practical habits are true self-care, not just indulgences.

  • The article was published on February 15, 2026, the day after Valentine's Day.

The players

Brandon Brigman

The owner of No Excuses CrossFit in Suwanee, Georgia, who has helped over 1,000 people improve their fitness and nutrition through group classes and personal training for the past 15 years.

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What they’re saying

“Real self-love is going to bed on time instead of scrolling one more episode.”

— Brandon Brigman, Fitness Expert (tncontentexchange.com)

“When you lift weights, you're not punishing your body — you're investing in it. You're building strength so you can play with your kids, carry groceries, and stay independent as you age.”

— Brandon Brigman, Fitness Expert (tncontentexchange.com)

The takeaway

This article encourages readers to reframe their understanding of self-love beyond just indulgence and pampering. True self-care is about building healthy habits and discipline, even when they aren't glamorous or Instagram-worthy. By focusing on the small, practical steps that improve health and wellbeing in the long run, individuals can develop a more sustainable and impactful form of self-love.