Savannah's Club Car Championship Puts City in National Spotlight

The golf tournament's national TV coverage on the Golf Channel aims to boost tourism in the Hostess City.

Mar. 30, 2026 at 10:53pm

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The Club Car Championship golf tournament, which was televised nationally on the Golf Channel, has provided a valuable marketing opportunity for Savannah's tourism industry. Visit Savannah, the city's tourism organization, was able to air 27 30-second ads and a welcome ad during the tournament coverage, showcasing Savannah's beauty and targeting the affluent golf viewer demographic. While the immediate impact may not be known for weeks, the city is hoping the national exposure will lead to increased tourism in the coming spring and summer seasons.

Why it matters

Savannah relies heavily on its tourism industry, and events like the Club Car Championship that receive national television coverage provide a valuable opportunity to promote the city to a wider audience. By targeting the affluent golf viewer demographic, Visit Savannah hopes to attract higher-spending visitors to the city's luxury hotels and restaurants.

The details

Thanks to a multi-year agreement with the Golf Channel, Visit Savannah was able to air 27 30-second ads and a welcome ad during the tournament coverage, highlighting the city's beauty and amenities. The repeated exposure is expected to have a lasting impact, as viewers become familiar with Savannah as a potential travel destination.

  • The Club Car Championship golf tournament took place over the weekend of March 26-29, 2026.
  • The tournament coverage aired on the Golf Channel during this time period.

The players

Visit Savannah

The tourism organization for the city of Savannah, Georgia, which worked to promote the city through advertising during the Club Car Championship golf tournament.

Bert Brantley

The president and CEO of the Savannah Area Chamber of Commerce, who discussed the benefits of the national television exposure for Savannah.

The Landings

The golf course that hosted the Club Car Championship tournament.

Korn Ferry Tour

The professional golf tour that organized the Club Car Championship event.

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What they’re saying

“It's just crucial for us to reach, very specific, demographics and people that are watching that. Golf people that watch golf on TV tend to be a little bit of a higher income bracket. Of course, we want those visitors to come. We had some luxury hotels and restaurants.”

— Bert Brantley, President/CEO, Savannah Area Chamber of Commerce

“That repeated commercial is hitting folks, you know, hopefully multiple times. But, at the very least, if they watch it for any period of time, they're likely going to get that either I mention on the broadcast, or they're going to get that, that commercial as well.”

— Bert Brantley, President/CEO, Savannah Area Chamber of Commerce

What’s next

Visit Savannah says they may not know the exact impact of the national television exposure for several weeks, as many travelers are just beginning to make their spring and summer travel plans now.

The takeaway

The national television coverage of the Club Car Championship golf tournament provides a valuable marketing opportunity for Savannah's tourism industry, allowing the city to showcase its beauty and amenities to a wider, affluent audience. While the immediate impact may not be known for some time, the repeated exposure is expected to boost tourism in the coming seasons.