Top 20 Baseball Influencers 2026: Rankings & Profiles

The Rise of the Baseball Influencer: A New Era for America's Pastime

Published on Feb. 14, 2026

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Baseball is evolving, with a new breed of personality shaping how fans consume the sport - the baseball influencer. From seasoned MLB stars to comedic content creators, these individuals are building dedicated followings and redefining fan engagement. The landscape is dynamic, with a mix of established players and rising stars dominating the digital sphere.

Why it matters

Traditionally, baseball fandom relied on traditional media, but now social media platforms offer direct access to players and a more personalized experience. This shift allows fans to connect with their favorite athletes on a deeper level, going beyond game statistics to glimpse their personalities and lifestyles.

The details

The top 20 baseball influencers in 2026, as identified by Favikon, demonstrate this trend. Shohei Ohtani continues to lead the pack, leveraging his exceptional talent and broad appeal. Ronald Acuña Jr. also maintains a strong presence, connecting with a global audience. However, the list isn't solely populated by active players. Individuals like Jackson Olson of the Savannah Bananas are injecting a new level of entertainment into the game, blending athletic skill with theatrical flair. Content creators like Hunter Hanes and CS99TV are also gaining traction, demonstrating the power of humor and relatable content.

  • The latest rankings were released by Favikon in February 2026.

The players

Shohei Ohtani

A Japanese professional baseball pitcher, designated hitter, and outfielder who plays for the Los Angeles Angels of Major League Baseball.

Ronald Acuña Jr.

A Venezuelan professional baseball outfielder who plays for the Atlanta Braves of Major League Baseball.

Jackson Olson

A player for the Savannah Bananas, a collegiate summer baseball team known for their unique brand of entertainment and showmanship.

Hunter Hanes

A content creator who produces humorous and relatable baseball-themed videos.

CS99TV

A content creator who produces baseball-themed videos and content.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The baseball influencer landscape is evolving, with a focus on authenticity, niche content, and community building. Brands looking to collaborate with these influencers should focus on finding individuals whose values align with their own and who have a genuine connection with their audience.