REI Accelerator Founders Advocate for Action-Driven Real Estate Investing

Jonathan Cronin and Larry Kite urge investors to move faster with systems, support, and purpose

Jan. 31, 2026 at 9:15am

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Real estate entrepreneurs Jonathan Cronin and Larry Kite, co-founders of REI Accelerator, are raising awareness around a growing issue in real estate investing: too many aspiring investors get stuck in learning mode and never take action. Through their work at REI Accelerator, Cronin and Kite are advocating for a more execution-focused, system-backed approach to building wealth through multifamily and apartment investing.

Why it matters

The National Association of Realtors reports that nearly 87% of new real estate investors never complete their first deal, often due to lack of guidance, access to opportunities, and confidence. Cronin and Kite believe this gap can be closed by pairing education with real-world execution, helping investors shorten the learning curve and get their first deal done faster.

The details

REI Accelerator was designed to help investors by providing 1-on-1 coaching, off-market deal sourcing, capital-raising systems, and trained virtual assistants. Clients report entering multifamily deals faster than expected, often in markets they previously thought were out of reach. Beyond financial outcomes, Cronin and Kite are also advocating for a values-driven approach to business, with a strong emphasis on legacy, stewardship, and generational impact.

  • REI Accelerator was founded in 2022.
  • The National Association of Realtors survey was conducted recently.

The players

Jonathan Cronin

Co-founder of REI Accelerator, a real estate investing platform based in Columbus, Georgia.

Larry Kite

Co-founder of REI Accelerator, a real estate investing platform based in Columbus, Georgia.

National Association of Realtors

A trade association for real estate professionals in the United States.

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What they’re saying

“Most people don't fail because they lack information. They fail because they're trying to do everything alone. We built REI Accelerator to change that.”

— Jonathan Cronin, Co-founder, REI Accelerator

“You can watch videos all day, but until you have a system and someone holding you accountable, it's just theory. Action is what changes lives.”

— Larry Kite, Co-founder, REI Accelerator

What’s next

As REI Accelerator continues to expand its services and reach, its core message remains unchanged: real estate investing doesn't have to be slow, lonely, or overwhelming. With the right support, it can move faster—and with meaning.

The takeaway

This story highlights the importance of pairing real estate investing education with real-world execution and accountability, as well as the growing demand for a values-driven approach to building wealth through multifamily and apartment investing.