Easter Candy Sales Soar as Shoppers Flock to Local Chocolatier

JARDÍ Chocolates offers 'playful takes on nostalgic Easter treats' for 2026 holiday season

Mar. 30, 2026 at 10:07am

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A high-end, photorealistic studio still-life photograph showcasing a selection of JARDÍ Chocolates' 2026 Easter offerings, including a dark chocolate cookie with vanilla marshmallow, a pink peppercorn and strawberry white chocolate confection, and a semi-solid chocolate bunny, all arranged elegantly on a clean, monochromatic background.JARDÍ Chocolates' 2026 Easter collection features handcrafted confections that blend nostalgic treats with innovative flavors and premium ingredients.Chamblee Today

Americans have collectively spent over $20 billion each year on Easter-related shopping in the past five years, with candy topping the list of popular purchases. Local chocolatier JARDÍ Chocolates is capitalizing on the trend, unveiling its 2026 Easter collection featuring handcrafted chocolate bunnies, bonbons, and other seasonal confections.

Why it matters

The continued growth in Easter spending, especially on candy, highlights the importance of the holiday for retailers and small businesses like JARDÍ Chocolates. As consumers seek out unique, locally-made treats, companies that can offer creative, high-quality products stand to benefit from the seasonal sales surge.

The details

JARDÍ Chocolates, a Chamblee-based confectioner founded in 2015, has announced its 2026 Easter collection featuring 'playful takes on nostalgic Easter treats, handcrafted chocolate bunnies, and bright, fruit-forward confections.' The company, which describes itself as a 'confiseur' or confectioner rather than a bean-to-bar producer, sources premium chocolates to create its seasonal offerings. This year's collection includes items like the 'Not a Peep' dark chocolate cookie with vanilla marshmallow, and the 'Not a Pink Peep' with vanilla shortbread, pink peppercorn, and strawberry white chocolate.

  • Over the past five years, Americans have collectively spent more than $20 billion each year on Easter-related shopping.
  • Easter spending peaked in 2023 at $24 billion and has gone down only slightly since.
  • Last year, Americans spent $3.3 billion on Easter candy.

The players

JARDÍ Chocolates

A Chamblee-based confectioner founded in 2015 that creates handcrafted chocolate confections and seasonal collections, including its 2026 Easter offerings.

Jocelyn Dubuke

The founder and pastry chef of JARDÍ Chocolates, who was inspired by the natural beauty of Northern Spain when naming the company.

National Retail Federation (NRF)

The organization that sponsors surveys of consumer trends, including holiday shopping, and reports on Easter spending patterns.

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What they’re saying

“Each chocolate reflects that [garden] philosophy, made with real ingredients and no preservatives, additives, or dyes. Crafted in small batches, JARDÍ's bonbons, caramels, and seasonal collections are both beautiful and delicious.”

— Jocelyn Dubuke, Founder and Pastry Chef, JARDÍ Chocolates

What’s next

JARDÍ Chocolates' 2026 Easter collection, including the 'Not a Peep' and 'Not a Pink Peep' confections, will be available for local pickup and shipping in the weeks leading up to the holiday.

The takeaway

As consumers continue to seek out unique, locally-sourced treats for Easter, small businesses like JARDÍ Chocolates that offer high-quality, handcrafted confections are well-positioned to capitalize on the growing demand and seasonal sales surge.