Aaron Overhead Garage Doors Unveils New Brand Identity Rooted in Atlanta Pride

The locally-owned company ditches industry norms with a bold visual refresh and renewed focus on dependability, authenticity, and appreciation.

Published on Mar. 9, 2026

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Atlanta-area garage door company Aaron Overhead Garage Doors has unveiled a new brand identity, including a redesigned logo, updated color palette, and refreshed core values centered around the letter 'A' as a nod to the city of Atlanta. The company, founded in 2015 by Ryan Lucia, aims to differentiate itself from the typical home services industry look and reflect its commitment to dependable, authentic, and appreciative service.

Why it matters

In a crowded home services market, Aaron Overhead Garage Doors is setting itself apart with a brand identity that aligns with its local roots, employee-centric culture, and customer-focused approach. The rebrand signals the company's pride in its Atlanta heritage and its promise to deliver excellence through its specialized expertise, attention to detail, and appreciation for both clients and staff.

The details

The new Aaron Overhead Garage Doors brand features an abstract 'A' mark that echoes the civic pride behind the Braves' iconic logo, representing both the city of Atlanta and the company's name. Alongside the visual refresh, the company has formalized three core values: Dependable, Authentic, and Appreciative. These values reflect the company's commitment to showing up on time, bringing genuine character to every job, and never taking clients or teammates for granted.

  • Aaron Overhead Garage Doors was founded in 2015.

The players

Aaron Overhead Garage Doors

An Atlanta-area garage door company that provides residential and commercial garage door repair, installation, and motorized screen services.

Ryan Lucia

The founder of Aaron Overhead Garage Doors, who started the company in 2015 after experiencing frustration with the home services industry as a homeowner.

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What they’re saying

“We never felt like the typical home service look represented us. We invest in our team, we obsess over the details, and we hold ourselves to a standard most companies don't. The brand needed to reflect that.”

— Ryan Lucia, Owner (austinnews.net)

“Your brand is your culture outside the four walls. We're proud of what we've built, and now the outside finally matches the inside.”

— Ryan Lucia, Owner (austinnews.net)

The takeaway

Aaron Overhead Garage Doors' rebrand showcases how a local, family-owned home services company can differentiate itself in a crowded market by embracing its community roots, employee-centric values, and customer-focused approach. The new brand identity signals the company's commitment to dependability, authenticity, and appreciation - qualities that set it apart from the industry norm.