Augusta Coffee Shops See Economic Boost During Golf Week

Local businesses capitalize on influx of Masters Tournament visitors

Apr. 13, 2026 at 3:04am

Got story updates? Submit your updates here. ›

An abstract, expressionist painting in vibrant neon colors depicting the bustling energy of a coffee shop during the Masters Tournament, with swirling brushstrokes and fragmented shapes representing coffee cups, pastries, and golf-themed decor.The annual Masters Tournament brings a surge of energy and economic activity to Augusta's local coffee shops, as they cater to the influx of golf fans and tourists visiting the city.Augusta Today

The annual Masters Tournament in Augusta, Georgia brings a significant economic boost to the city's coffee shops and restaurants. Local businesses like Commander Coffee, Rooted Coffee House, and Cavalier's Coffee House have created special menus and offerings to cater to the influx of golf fans and tourists during this busy week.

Why it matters

The Masters Tournament is a major economic driver for Augusta, with the week-long event generating millions in tourism revenue. Local businesses rely on this annual spike in visitors to drive sales and sustain their operations throughout the year.

The details

Coffee shops in downtown Augusta have reported a three-fold increase in business during Masters week compared to an average month. Businesses have added special golf-themed menu items, like Commander Coffee's 'Pierside Palmer' drink, to appeal to the refined palates of international visitors. Other shops like Rooted Coffee House and Cavalier's Coffee House have also created limited-time offerings and merchandise to capitalize on the increased foot traffic.

  • The Masters Tournament takes place annually in early April in Augusta.
  • This year's Masters week was held from April 6-12, 2026.

The players

Randy Bradum

The owner of Commander Coffee in downtown Augusta.

Rooted Coffee House

A local coffee shop that offered special spring menu items and merchandise for Masters week.

Cavalier's Coffee House

A coffee shop that had a limited golf-themed menu during the tournament.

Got photos? Submit your photos here. ›

What they’re saying

“It's been great to interact with folks who have been traveling here for the Masters. I'd say Germany has been interesting just because they have such a refined palate for coffee, so it was nice to see someone with such an appreciation for coffee. What else can coffee do because it's not a traditional coffee drink, so it's really neat to see folks try something different and really enjoy it, so it was really fun.”

— Randy Bradum, Owner, Commander Coffee

The takeaway

The influx of visitors during the Masters Tournament is a crucial economic boost for Augusta's small businesses, especially local coffee shops that can capitalize on the increased foot traffic and demand for unique, golf-themed offerings.