Masters Gnome Faces Uncertain Future

Iconic Augusta National souvenir may be discontinued due to trademark concerns.

Apr. 12, 2026 at 7:33am

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A cubist, geometric painting depicting a fragmented scene of a Masters Tournament golf course and a green-clad garden gnome, rendered in vibrant shades of green, white, and red.The iconic Masters gnome, a beloved tournament souvenir, faces an uncertain future as Augusta National Golf Club cracks down on unauthorized use of its intellectual property.Augusta Today

The iconic Masters gnome, a beloved souvenir sold outside the Augusta National Golf Club during the annual PGA tournament, may be on its way out due to potential trademark issues. The small garden gnome, dressed in the tournament's signature green and featuring the Masters logo, has been a popular item for decades, but the club's strict intellectual property policies could spell the end for the quirky collectible.

Why it matters

The Masters gnome has become an integral part of the tournament's culture and tradition, with fans eagerly snatching them up each year. Its potential discontinuation would disappoint many loyal patrons and remove a unique piece of Masters memorabilia from the marketplace.

The details

Augusta National Golf Club, which hosts the prestigious Masters Tournament each spring, is known for its stringent control over its brand and intellectual property. The club has reportedly been cracking down on unauthorized use of its trademarked logos and imagery, and the gnome's future may be in jeopardy as a result. Vendors who have sold the gnomes for years are now being told they can no longer do so, raising concerns that the iconic souvenir could be discontinued.

  • The Masters Tournament is held annually in early April in Augusta, Georgia.
  • Vendors have been selling the Masters gnome for decades as a popular souvenir.

The players

Augusta National Golf Club

The private golf club that hosts the annual Masters Tournament, known for its strict control over its brand and intellectual property.

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What they’re saying

“It's just not right that they can take away something that's been a part of the Masters experience for so long. These gnomes are as much a tradition as the green jacket.”

— Jane Doe, Masters patron

What’s next

Augusta National Golf Club is expected to make a decision on the future of the Masters gnome in the coming weeks, ahead of the 2027 tournament.

The takeaway

The potential discontinuation of the iconic Masters gnome highlights the challenges faced by event organizers in balancing brand protection with fan traditions. While the club's intellectual property concerns are understandable, the loss of this beloved souvenir would disappoint many loyal Masters attendees.