Private Aviation Companies Expand Luxury Offerings for Masters Tournament

Providers compete for high-net-worth clients with exclusive hospitality experiences near the golf course

Apr. 11, 2026 at 6:11am

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A highly stylized, geometric illustration depicting the grand scale and sleek forms of private jets soaring over a sprawling golf course, capturing the luxury and romance of private aviation and elite sporting experiences.Private aviation companies are elevating the luxury experience for high-net-worth clients attending the Masters Tournament, blending exclusive hospitality with the thrill of private jet travel.Augusta Today

Private aviation companies are intensifying their competition for high-net-worth clients during the Masters Tournament in Augusta, Georgia, by expanding their service offerings from flight logistics to luxury ground-based hospitality experiences. The event has become one of the most significant dates on the private jet calendar, characterized by a high volume of wealthy attendees and a full week of scheduled activities.

Why it matters

The Masters Tournament in Augusta is a prime opportunity for private aviation providers to attract and retain their most valuable clients. As the market for air transport becomes saturated, companies are shifting their competitive focus to on-the-ground luxury experiences to differentiate their offerings and create exclusive environments for customers to relax and socialize near the golf course.

The details

Major aviation providers are reporting substantial increases in flight activity for the tournament. NetJets, the industry leader, expects more than 775 flights to move through Augusta, which represents a 35% to 40% increase compared to the previous year. Flexjet is projecting between 350 and 400 flights, while Vista projects more than 20 flights per day. As the market for air transport becomes saturated, companies are shifting their competitive focus to on-the-ground luxury experiences, including hosting parties and establishing private residences for use during the tournament.

  • The Masters Tournament takes place annually in Augusta, Georgia.

The players

NetJets

The industry leader in private aviation, expecting more than 775 flights to move through Augusta during the Masters Tournament, a 35% to 40% increase compared to the previous year.

Flexjet

A private aviation provider, projecting between 350 and 400 flights during the Masters Tournament.

Vista Global

A private aviation provider, projecting more than 20 flights per day during the Masters Tournament and sponsoring the Vista House, a private residence located in Westlake, Georgia, specifically for use during the tournament.

Mike Silvestro

The CEO of Flexjet, who described the demand for private flights during the Masters Tournament as "off the charts" and "like nothing else".

Magellan Jets

A private aviation provider that has partnered with Premier Golf to launch private jet travel packages that combine air charters with access to elite golf destinations.

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What they’re saying

“Demand is off the charts and described the Masters as like nothing else.”

— Mike Silvestro, CEO of Flexjet

What’s next

Private aviation providers are expected to continue expanding their luxury offerings and hospitality experiences for high-net-worth clients during the 2027 Masters Tournament and other major golf events.

The takeaway

The Masters Tournament has become a prime opportunity for private aviation providers to attract and retain their most valuable clients, leading to a highly competitive landscape where companies are shifting their focus from flight logistics to exclusive on-the-ground luxury experiences. This trend reflects the broader shift in the luxury travel industry towards integrating aviation with curated sporting and leisure experiences.