Masters 2026 Concession Prices Revealed, Fans Celebrate Affordability

Iconic golf tournament maintains tradition of low-cost food and drink options for attendees.

Apr. 11, 2026 at 2:59am

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A cubist, geometric painting depicting a fragmented, multi-perspective scene of golfers, spectators, and concession stands at the Masters Tournament, capturing the energy and excitement of the event through sharp, overlapping planes of color and form.The Masters Tournament's affordable concession offerings allow fans to indulge in the event's unique traditions without financial strain.Augusta Today

The 2026 Masters Tournament at Augusta National Golf Club has unveiled its concession menu, showcasing the event's long-standing tradition of offering remarkably affordable food and drink options for fans. While some popular items are missing from previous years, the overall pricing remains shockingly low compared to other major sporting events, delighting attendees.

Why it matters

The Masters' affordable concessions are a key part of the tournament's unique experience, allowing fans to enjoy the event without breaking the bank. This tradition sets Augusta National apart and contributes to the overall appeal of the iconic golf tournament.

The details

The 2026 Masters menu features classic items like the Egg Salad and Pimento Cheese sandwiches priced at just $1.50, while other sandwich options top out at $3.00. Even the Georgia Peach Ice Cream Sandwich is a reasonable $2.00. While there have been some minor price increases, such as muffins rising to $2.50 and candy to $2.00, these prices remain incredibly low compared to other sporting events.

  • The 2026 Masters Tournament is scheduled for April 10-13, 2026.
  • The concession menu prices were revealed on April 10, 2026, ahead of the tournament's start.

The players

Claire Rogers

A golf reporter who captured the 2026 Masters concession menu details.

Billy Payne

Former chairman of Augusta National Golf Club, who emphasized the commitment to keeping the Masters experience affordable for fans.

Steve Salaga

An associate professor of sports management who explains the strategic value of maintaining low concession prices at the Masters.

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What they’re saying

“We want the experience to not only be the best but to be affordable.”

— Billy Payne, Former Chairman, Augusta National Golf Club

“Keeping the price of food and drink low makes the overall experience more appealing to consumers.”

— Steve Salaga, Associate Professor of Sports Management

What’s next

Fans will be able to experience the affordable concessions when the 2026 Masters Tournament tees off on April 10, 2026.

The takeaway

The Masters' commitment to maintaining low-cost food and drink options for attendees is a beloved tradition that sets the tournament apart and contributes to its overall appeal. This affordability allows fans to fully immerse themselves in the iconic golf event without breaking the bank.