UGA Legend Attends 67th Consecutive Masters

Longtime Georgia broadcaster Loran Smith has been at Augusta National every year since 1960.

Apr. 10, 2026 at 10:07am

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An abstract, expressionist painting in vibrant neon colors depicting a golfer mid-swing, their form blurred into a dynamic motion, with the Augusta National clubhouse visible in the background, capturing the energy and excitement of the Masters Tournament.A legendary Georgia sports broadcaster's unbroken streak of attending the Masters Tournament captures the enduring spirit and excitement of this iconic golf event.Augusta Today

Loran Smith, an 87-year-old legendary Georgia Bulldogs broadcaster and columnist, has attended the Masters Tournament at Augusta National Golf Club for 67 consecutive years since first going as a college student in 1960 to watch Arnold Palmer win his second green jacket.

Why it matters

Smith's unbroken streak of attending the Masters is a remarkable feat of dedication and passion for the sport of golf and the iconic tournament. As a beloved figure in Georgia sports media, Smith's presence at the Masters has become a tradition in itself, connecting generations of fans to the tournament's history.

The details

Smith first attended the Masters in 1960 as a college student, where he witnessed Arnold Palmer win his second green jacket. Since then, Smith has not missed a single Masters tournament, becoming a fixture at Augusta National and a trusted voice for Georgia sports fans. At 87 years old, Smith plans to return next year to equal the record of covering 68 Masters 'if the good Lord will keep me around'.

  • Smith first attended the Masters in 1960 as a college student.
  • Smith has attended the Masters Tournament at Augusta National Golf Club for 67 consecutive years since 1960.
  • Smith plans to return next year to equal the record of covering 68 Masters.

The players

Loran Smith

An 87-year-old legendary Georgia Bulldogs broadcaster and columnist who has attended the Masters Tournament at Augusta National Golf Club for 67 consecutive years since first going as a college student in 1960.

Arnold Palmer

A professional golfer who won the Masters Tournament in 1960, the year Loran Smith first attended the event as a college student.

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What they’re saying

“if the good Lord will keep me around”

— Loran Smith, Georgia Bulldogs broadcaster

What’s next

Smith plans to return to the 2027 Masters Tournament to equal the record of covering 68 consecutive Masters events.

The takeaway

Loran Smith's unbroken streak of attending the Masters for 67 years is a testament to his unwavering passion for the sport of golf and the iconic tournament at Augusta National. As a beloved figure in Georgia sports media, Smith's presence at the Masters has become a tradition that connects generations of fans to the tournament's rich history.