Masters gnomes a hot commodity as production may end

Augusta National's limited-edition golf gnomes spark frenzy among collectors amid speculation this could be the final year of production.

Apr. 10, 2026 at 1:51pm

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An abstract, expressionist painting featuring bold, vibrant brushstrokes in neon colors that capture the energy and excitement of golf fans eagerly awaiting the release of a limited-edition Masters gnome collectible.The frenzy surrounding the limited-edition Masters gnome collectible reflects the enduring popularity and exclusivity of the iconic golf tournament.Augusta Today

The Masters golf tournament at Augusta National has become known for its limited-edition gnome figurines, which have become highly sought-after collector's items over the past decade. With only around 1,000 gnomes available each day at the tournament's merchandise shop, the gnomes regularly sell out within an hour and are then resold on the secondary market for hundreds or even thousands of dollars. This year, there is speculation that 2026 could be the final year the gnomes are produced, further fueling demand and driving up prices.

Why it matters

The Masters gnomes have become a unique tradition and popular souvenir for golf fans attending the tournament. Their scarcity and potential discontinuation has turned them into a lucrative collectible, with some resellers making significant profits. This story highlights the power of limited-edition merchandise to capture the imagination of fans and create a thriving secondary market.

The details

Augusta National only produces around 1,000 of the limited-edition gnomes each day of the Masters tournament, which regularly sell out within an hour of the merchandise shop opening. This year's gnome features the traditional old man with a white beard dressed in golf attire, holding an umbrella and Masters-themed cup. Prices for the gnomes have skyrocketed on the resale market, with some being listed on eBay and Facebook Marketplace for over $600 or $800. The high demand is fueled by speculation that 2026 could be the final year the gnomes are produced, though Masters chairman Fred Ridley has not confirmed this.

  • The 90th Masters tournament is taking place in 2026.
  • The limited-edition gnomes have been sold at the Masters for the past 10 years.

The players

John James

A patron from Wyckoff, New Jersey who attended the 2026 Masters tournament specifically to purchase one of the limited-edition gnomes.

Fred Ridley

The chairman of the Masters tournament, who has been asked about the potential discontinuation of the gnomes but has not provided a definitive answer.

John Van Pay

A patron from San Antonio who attended the 2026 Masters with his son Bryce to purchase the limited-edition gnomes, which they plan to keep as souvenirs.

Bryce Van Pay

The son of John Van Pay, who is an avid memorabilia collector and is considering whether to hold onto or sell the Masters gnome he purchased.

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What they’re saying

“Had to have one. It's a novelty.”

— John James, Patron from Wyckoff, New Jersey

“I've been asking that question for several years, and they won't tell me the answer. So I can't help you.”

— Fred Ridley, Masters chairman

“Yeah, we kept hearing about this gnome, and the rumor is it's going to be the last year they produce them. So next thing you know, we are waiting in line at 7 a.m. to buy this gnome at the shop.”

— John Van Pay, Patron from San Antonio

“The Masters gnome is a hot seller and I'm not sure if it's going to go up and down (in value). There is a lot in circulation right now (on eBay and other platforms).”

— Bryce Van Pay, Avid memorabilia collector

“Well, he's my only son, so he can sell his now and make money and have mine when I hand it down to him.”

— John Van Pay, Patron from San Antonio

What’s next

Masters officials have not confirmed whether the 2026 edition of the limited-edition gnome will be the final one produced. Fans and collectors will likely continue to closely monitor any announcements or indications from Augusta National about the future of the gnome program.

The takeaway

The frenzy surrounding the Masters gnomes highlights the power of scarcity and collectibility in driving demand for unique merchandise. The potential discontinuation of the gnomes has turned them into a lucrative investment opportunity for some, while remaining a cherished souvenir for golf enthusiasts attending the tournament. This story demonstrates how limited-edition products can become cultural touchstones and spark intense interest among fans.