Augusta National Expands Golf's Reach Globally

The Masters Tournament organizer launches programs to bring the sport to new players and regions around the world.

Apr. 9, 2026 at 10:40pm

Got story updates? Submit your updates here. ›

A cubist, geometric painting depicting a fragmented, multi-angled view of a golf tournament, with sharp planes of emerald green, sand tan, and sky blue representing the sport's expanding global reach.Augusta National's global initiatives are reshaping the landscape of competitive golf, breaking down barriers and bringing the sport to new international audiences.Augusta Today

The Masters Tournament at Augusta National Golf Club has expanded far beyond its iconic fairways, launching programs aimed at introducing the sport of golf to new players and new corners of the world. This includes the Drive, Chip and Putt competition for kids, the Augusta National Women's Amateur tournament, and the expansion of championship events to Asia and Latin America.

Why it matters

Augusta National's efforts to grow the game of golf globally are unprecedented, according to players like Bryson DeChambeau. By taking the sport to new audiences and regions, the club is working to make golf a truly international game and expand its reach far beyond its traditional base.

The details

The Drive, Chip and Putt competition introduces kids across the United States to the game of golf each year. The Augusta National Women's Amateur tournament draws top female talent from around the world to compete. And the club has taken its championship events to Asia and Latin America, exposing the sport to audiences who may have had little prior access.

  • The Drive, Chip and Putt competition is held annually.
  • The Augusta National Women's Amateur tournament is held each year.
  • Augusta National has expanded its championship events to Asia and Latin America in recent years.

The players

Bryson DeChambeau

A two-time major champion who praised Augusta National's efforts to grow the game of golf globally.

Got photos? Submit your photos here. ›

What they’re saying

“What Augusta National is doing for the game of golf has really not been seen before, from ANWA and Drive, Chip and Putt to championships in Asia and Latin America. They're really growing the game globally, and I have a great respect for that.”

— Bryson DeChambeau, Two-time major champion

The takeaway

Augusta National's unprecedented efforts to expand golf's reach globally, through initiatives like the Drive, Chip and Putt, the Augusta National Women's Amateur, and the hosting of championship events in new international markets, are helping to transform the sport into a truly global game.