Amazon Debuts Masters Coverage, Becoming Tournament's Fourth Media Partner

The e-commerce giant will have exclusive live coverage of Amen Corner and featured groups during the first two rounds of the prestigious golf event.

Apr. 9, 2026 at 3:08pm

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A fragmented, geometric painting depicting the Masters golf tournament, with overlapping planes of green fairways, white bunkers, and indistinct player silhouettes, conveying the conceptual essence of the prestigious event.A cubist interpretation of the iconic Masters golf tournament captures the strategic complexity and visual drama of the event.Augusta Today

Amazon has become the fourth-ever media partner for the Masters golf tournament, securing exclusive live coverage of the event's first two rounds, including Amen Corner and featured groups. The streamer will produce advanced stats and camera angles to enhance the viewing experience for golf fans.

Why it matters

The Masters is one of the most prestigious sporting events in the world, and Amazon's involvement as a media partner represents a significant milestone for the company's growing sports portfolio. This deal not only adds value to Amazon Prime subscriptions but also connects to the company's ecommerce business through sports apparel and merchandise.

The details

Amazon will have two hours of exclusive Masters coverage on Thursday and Friday from 1 p.m. to 3 p.m. ET. The streamer will also produce live coverage of Amen Corner, the famed 11th, 12th and 13th holes, as well as the 15th and 16th holes for all four days of the tournament. Additionally, Amazon will showcase certain featured groups, though it will not produce that content.

  • The Masters tournament begins on Thursday, April 10, 2026.
  • Amazon's exclusive live coverage will be during Rounds 1 and 2 on Thursday and Friday.

The players

Fred Ridley

The Chairman of Augusta National Golf Club, which hosts the Masters tournament.

Jay Marine

The Head of Sports at Amazon Prime Video.

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What they’re saying

“We look forward to a long relationship with Prime Video. We do need to be looking at non-traditional ways to be promoting the tournament but more so promoting golf.”

— Fred Ridley, Chairman, Augusta National Golf Club

“They're clearly optimizing for the right fan experience, what they think is the right broadcast experience, to build something incredibly valuable for the long term.”

— Jay Marine, Head of Sports, Amazon Prime Video

What’s next

Amazon will debut its exclusive Masters coverage during the first two rounds of the tournament on April 10-11, 2026.

The takeaway

Amazon's partnership with the Masters represents a significant step forward in the company's sports media strategy, as it looks to leverage its streaming platform to attract new Prime subscribers and connect with golf fans through enhanced viewing experiences and ecommerce opportunities.