Masters Menu Keeps Prices Affordable, Adds New Candy Bar

Despite inflation, Augusta National maintains low food and drink costs for patrons.

Apr. 8, 2026 at 5:39pm

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An abstract, expressionist painting in vibrant neon colors depicting the energy and excitement of the Masters Tournament's classic food menu items, including the pimento cheese sandwich, barbecue sandwich, and a new candy bar, all rendered in a swirling, energetic style.The Masters Tournament's iconic menu continues to delight patrons with its affordable, classic offerings and new additions like the Masters candy bar.Augusta Today

While inflation has driven up food prices across the country, the Masters tournament at Augusta National Golf Club has kept its menu prices mostly unchanged for years. Classic items like the pimento cheese sandwich and barbecue sandwich are still available for $1.50 and $3, respectively. A new addition this year is the Masters candy bar, a nut-chocolate-caramel confection priced at $2.25.

Why it matters

The affordable food and drink options at the Masters are a point of pride for the tournament and a draw for patrons, many of whom return year after year. Maintaining these low prices in the face of broader economic pressures underscores Augusta National's commitment to providing a memorable experience for all who attend.

The details

The Masters menu features several fan favorites that have remained at the same price for years, including the $1.50 pimento cheese sandwich and $3 barbecue sandwich. A beer now costs $6, up from $5 in 2023. New last year was the $3 tomato pie, a savory handheld pastry with cherry tomatoes. And this year sees the addition of the $2.25 Masters candy bar, a nut-chocolate-caramel confection.

  • The Masters tournament takes place annually in early April in Augusta, Georgia.
  • The new Masters candy bar was introduced in 2026.

The players

Augusta National Golf Club

The private golf club that hosts the annual Masters Tournament, known for maintaining affordable food and drink prices for patrons.

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The takeaway

Despite broader economic pressures, the Masters Tournament continues to prioritize providing an accessible and memorable experience for all attendees through its commitment to maintaining low food and drink prices on its iconic menu.