Augusta University Branding Comes to Forest Hills Golf Club

New signage and logos will highlight the course's connection to the nearby university.

Apr. 8, 2026 at 5:57pm

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A vibrant, abstract silkscreen-style illustration featuring a repeated pattern of a golf ball in shades of green and white, with the Augusta University logo prominently displayed in the center in a bold, graphic style.Augusta University's new branding at the Forest Hills Golf Club aims to celebrate the course's longstanding ties to the local community.Augusta Today

Augusta University is adding its branding and logos to the Forest Hills Golf Club, a longstanding community course located near the university's campus. The move is intended to reinforce the close ties between the golf club and the university, which has owned the course for decades.

Why it matters

The Forest Hills Golf Club has been an integral part of the Augusta community for generations, serving as a recreational hub and gathering place. By more prominently featuring the Augusta University brand, the university aims to further integrate the golf course into its identity and highlight its role as a community asset.

The details

The new branding will include Augusta University logos, colors, and signage placed throughout the Forest Hills Golf Club facilities. University officials say this will help visitors recognize the course's connection to the nearby campus and emphasize that it is an amenity owned and operated by the university.

  • The rebranding efforts at Forest Hills Golf Club began in April 2026.

The players

Augusta University

A public research university located in Augusta, Georgia, that has owned and operated the Forest Hills Golf Club for decades.

Forest Hills Golf Club

A community golf course located near the Augusta University campus that has served as a recreational hub for the local area for generations.

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What they’re saying

“Forest Hills has long been a place where Augusta University and the broader community come together, and we're excited to further strengthen that connection through this branding initiative.”

— Dr. Brooks Keel, President, Augusta University

What’s next

Augusta University plans to host a special event at Forest Hills Golf Club later this year to celebrate the new branding and the course's longstanding ties to the university and local community.

The takeaway

By more prominently featuring the Augusta University brand at the Forest Hills Golf Club, the university is seeking to deepen the course's integration with the campus and highlight its role as a valuable community asset that has served the region for decades.