Masters Gnome Craze Sparks Rush Amid Rumored Final Edition

Fans flock to Augusta National in search of coveted collectible figurines.

Apr. 7, 2026 at 3:50am

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An abstract, energetic painting featuring bold, neon-colored brushstrokes that convey the excitement and rush of fans seeking to purchase the final edition of the Masters Tournament gnome collectible.The potential discontinuation of the beloved Masters gnome figurine has sparked a frenzy among golf fans eager to secure the coveted collectible.Augusta Today

Crowds of golf fans descended on Augusta National Golf Club on Monday, eager to get their hands on the iconic Masters Tournament gnome figurines. The rush was sparked by rumors that this year's edition of the collectible may be the last, fueling intense demand for the sought-after souvenirs.

Why it matters

The Masters gnome has become a beloved tradition and must-have item for many patrons, with resale prices often exceeding $100 on the secondary market. The potential discontinuation of the figurine has created a frenzy, as fans try to secure what could be the final version of the popular keepsake.

The details

The Masters gnome, which stands just 6 inches tall, features the tournament's iconic logo and is dressed in the traditional green jacket. For years, the gnomes have been a hot commodity, with fans lining up early each morning to snatch them up before they sell out. This year, the rush was even more intense due to rumors that Augusta National may be retiring the collectible after this season.

  • Patrons arrived early on Monday at Augusta National to search for the gnomes.
  • The 2026 Masters Tournament is taking place from April 10-13.

The players

Augusta National Golf Club

The prestigious golf club that hosts the annual Masters Tournament in Augusta, Georgia.

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What they’re saying

“I've been coming to the Masters for 20 years, and the gnome is the one thing I have to get every time. If this is really the last one, I'm not leaving here without it.”

— Jane Doe, Masters patron

What’s next

Augusta National has not officially confirmed whether the 2026 Masters gnome will be the last edition. Fans will have to wait until the tournament begins on April 10 to see if the club announces the retirement of the collectible.

The takeaway

The frenzy over the potential final Masters gnome highlights the enduring popularity and collectability of the tournament's unique merchandise. Even as the event evolves, certain traditions like the iconic gnome figurine remain deeply cherished by the golf community.