Masters' Iconic Gnome Souvenir May Be Discontinued

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The Masters tournament in Augusta, Georgia is known for its iconic green jackets awarded to champions, but another coveted souvenir may soon be a thing of the past - the Masters gnome. After decades of popularity, Augusta National Golf Club is reportedly considering discontinuing the production of the beloved tournament trinket due to concerns over sustainability and the environmental impact of manufacturing the small figurines.

Why it matters

The Masters gnome has become a cherished collectible for golf fans around the world, with many traveling to Augusta each year specifically to purchase the limited-edition souvenirs. The potential discontinuation of the gnome would mark the end of a longstanding tradition and could disappoint legions of devoted Masters attendees.

The details

Masters gnomes, which typically feature the tournament's logo and the year, have been sold at the Augusta National pro shop since the 1980s. Over the years, the small ceramic figurines have become a must-have item for many Masters patrons, with fans often lining up for hours to secure one of the limited quantities available each year. However, the golf club's leadership is now reportedly evaluating the environmental impact of producing the gnomes and whether the tradition should continue.

• The Masters tournament has been held annually in Augusta, Georgia since 1934.
• Masters gnomes have been sold at the tournament since the 1980s.

What’s next

Augusta National Golf Club is expected to make a decision on the future of the Masters gnome souvenir in the coming months, ahead of the 2027 tournament.